Today’s consumers do their own research online. Buyers can find out nearly anything about the products and services they’re shopping for, even compare vendors, with a simple web search, right from their desktop or smartphone.
Business networking and referrals – it’s one of the main reasons we join the Rockford Chamber. It is a valuable way to expand your knowledge, learn from the success of others, attain new clients and tell others about your business.
The Power Advantage Club of the Rockford Chamber provides that, and more. But, something unexpected happens when you bring together a group of successful, caring individuals: they help others in the community and, in turn, help themselves personally, too!
As people spend more and more time online, many nonprofit organizations are discovering the ways they’ve always done their marketing, isn’t working as well anymore to attract donors and volunteers. Traditional marketing, like direct mail “asks” often goes straight into the trash. Newspaper, TV and radio ads are expensive, and yield nominal results. And while most organizations have a website, and use email and social media, many struggle to use these channels to their full potential.
Inbound marketing is a marketing methodology that is designed to attract visitors as they spend their time online, convert them into contacts, donors and evangelists for your nonprofit’s cause. Many nonprofit organizations find the inbound marketing methodology to be more effective that traditional marketing for building their contact list, and converting more donors, volunteers and evangelists for their cause.
If you think about how you used to build awareness for the mission of your nonprofit organization, your marketing was probably pretty straightforward. Most of your marketing resources were likely spent on “one-to-many” marketing tactics – things like solicitation letters, glossy print newsletters and events. Depending on the size and scope of your organization, you may have also used PR, Radio, TV, Billboards and other traditional methods to get the word out about your cause and reach as many people as possible.
OrthoIllinois has hired V2 Marketing Communications to produce their new advertising campaign. The ad campaign educates viewers that “You have a choice,” when it comes to your orthopedic needs. The ads will be seen on television, radio, outdoor, print and on-line in Rockford and McHenry County.
V2 Marketing Communications, a marketing firm based in Rockford, received honors at American Advertising Award gala on Thursday, February 18 at the Prairie Street Brewhouse.
Marketing directors know that company CEOs are results oriented. They want to see the return on marketing investment (ROI). But traditional marketing is not an exact science, so too often the marketing director is limited to reporting vague metrics, like “brand awareness,” earned media, and social media “likes.”
Placing your company’s logo with a clever slogan can associate your business with a product or service in the mind of your consumer. But precisely proving the direct impact that traditional marketing campaigns have on any increase (or drop) in business can be murky.