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The End is Near! A 5 Point End-of-the-Year Marketing Checklist

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Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2016 marketing. Understanding what you accomplished this year will help you set measurable business goals for next year, and identify the marketing activities you’ll need to work on to achieve them.

The Importance of Multimedia Content in Your Marketing Strategy

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More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can face challenges when trying to put yourself ahead of industry experts and thought leaders. Amid all this noise and competition, how do you stand out? To compete on the busy interwebs, you need to produce something more than traditional blog posts.

How Inbound Marketing Makes your Website a Sales Tool

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Take a moment to think about the people who visit your website. They are probably there because they have a problem or question, and are looking for the solution or answer in the content you’ve provided. That makes them a qualified lead, doesn’t it?

What if you could attract more of these qualified visitors? And then, what if you could actually convert these strangers into sales leads so that you could close more new customers? Would that help you get more business?

Digital Marketing Trends Small Businesses Need to Know [Infographic]

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From the phenomenon of Pokémon Go, to the release of the new iPhone, to the hottest new social network, there’s no denying the shift toward a digital world. It seems like every day there is a new trend or software product small businesses must absolutely need to know about. It can leave many SMBs scrambling to keep up. But what should the discerning small business owner focus on to realistically improve business?

4 Elements to Understand Buyer Personas for Content Marketing

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Consumers today do not depend on a sales rep to provide them with information about the products they’re shopping for. In fact, an unsolicited postal or email, or cold call is more often than not, a turn off. Instead shoppers simply go online and do a quick Google search to look up product details and compare vendors and pricing, all on their own.

Five Tactics You Can Use To Nurture Your Leads for Huge Returns and Very Little Investment

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If you are a B2B marketer, you’ve no doubt thought about how you can use SMS text messaging and email strategies to nurture your leads. That means you are a forward thinker and realize that once you have a lead, you need to do everything in your power to retain it. But how do you go about nurturing your leads in a way that will turn them into loyal followers? There are actually a variety of things you can do that will help you turn your leads into loyal customers and that’s what we’re going to talk about today.

How to Solve your Website Conversion Problem

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I often speak with business owners and marketers who are frustrated that they don’t get the results they expect from their website and online marketing. They believe that more website visitors will translate into more business, so they’re invested time and money into various marketing tactics, like search engine optimization, social media marketing, and paid digital ads, but have not seen these activities pay off in terms of increased leads and sales.

How to Nurture Leads using Marketing Automation

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Think about your last major purchase. Whether it was a new car, an office computer, or piece of machinery, you probably did your research first. If you’re like most consumers today, you probably did a Google search, looked at online reviews and visited several vendor websites before eventually buying.

How Inbound Marketing Campaigns Attract Visitors to Your Website

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Congratulations! You’re blogging, sending emails and posting on social media. You’ve got this content marketing business down pat, right? But are your online marketing efforts producing the traffic, leads and sales you expected? If you answered “no,” you are not alone. You just need a method to your madness.

The Essential Components of an Inbound Marketing GamePlan

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Inbound marketing is a group effort. Successfully implementing inbound marketing at your company requires everyone to be on the same page. This means getting everyone around the table and allowing everyone an opportunity to share their perspective. When everyone shares a voice, everyone shares ownership.

With so many variables and choices, you need a comprehensive road map to guide you to your business growth goals. Here are the four components of an Inbound Marketing GamePlan.