Wіth mоrе thаn оnе-fоurth оf 2017 оvеr, mаnу busіnеssеs fееl рrеssurеd tо асhіеvе thе gоаls thеу sеt fоr thеmsеlvеs аt thе bеgіnnіng оf thе уеаr. Νехt уеаr’s rеsоlutіоns аrе mоnths аwау, but thеrе аrе stіll сhаngеs hарреnіng thіs уеаr thаt wіll hеаvіlу іnfluеnсе thе рrасtісе оf mаrkеtіng іn уеаrs tо соmе. Неrе аrе sоmе оf thе bіggеst trеnds оn thе hоrіzоn thаt stаnd tо сhаngе thе wау busіnеssеs rеасh соnsumеrs.
There’s a little filter I run on myself before designing an inbound marketing strategy. I ask myself, do I like receiving cold calls in the middle of a great evening or seeing a pesky TV advertisement every 5 minutes while my favorite cricket teams are playing? How about opening up my Gmail Inbox to catch up on an important email and instead being flooded by marketing emails – which I never signed up for? Nope. Not a fan of any of these! Hang up on the cold caller! Put on another channel! Unsubscribe!
Plenty of research shows the impact the Internet has made on commerce. Besides the ability to buy just about anything online, today’s consumers do their own online research before making a major purchase, and, in fact, use the internet to find answers to their pains and problems before even considering a purchase.
When making a major purchase, buyers tend to follow a predictable pattern that usually starts with an online search, but varies according to their buyer’s journey.
I often hear criticism of people with their heads down walking around like zombies with faces locked on their smartphones. Like it or not, people use their mobile devices more and more to browse the web while on the go.
From communicating with friends, to getting directions, to finding nearby stores and restaurants, the Internet is evolving from a sit-down desktop activity, to a stand up mobile activity. This mobile connectivity is changing the way consumers shop.
A search engine ranking on page 1 of Google is the holy grail of any website marketer. But that simple goal can be misleading. Google’s robots constantly scour the web looking for new content to index. Whether you’ve ever invested in Search Engine Optimization (SEO) strategy or not, if your website has been around for any length of time, it’s probably already indexed by Google and will show up in search results. The question is, does it show up in the results for the right searches?
Many people make New Year’s Resolutions for their personal lives, but it is important for small businesses and nonprofits to do the same! January is the start of a new year, which is a great time to implement positive changes in your business. Now that the holidays are behind us, take some time to think about your 2017 marketing goals and action plans to make them a reality.
The overwhelming availability of information in recent years has shifted control of sales, marketing and public relations from businesses to consumers. This digital revolution, however, provides detailed insights into the ROI of marketing and PR activities.