Kathy Velasco, Account Executive/Marketing Strategist at V2 Marketing Communications, recently presented “How to Create an Annual Report that People Will Actually Read,” to The Association of Fundraising Professionals (AFP) – Rockford Chapter. The presentation offered practical, budget-conscious tips for not-for-profit organizations on creating relevant content and appealing graphics for their annual reports.

The AFP exists to foster the development and growth of fundraising professionals and the profession, to promote high ethical standards in the fundraising profession and to preserve and enhance philanthropy and volunteerism.

V2 Marketing Communications, (marketingv2.com; 815-397-6052) the merger of Velasco & Associates and Argyle Marketing, offers a full range of advertising and marketing consulting services, content marketing, brand strategy, website development, social media marketing and graphic design.