Marketing directors at B2B companies are responsible for keeping current on an increasing number of marketing channels. Between updating the company website, email marketing and social posting, it can be a challenge to keep all the plates spinning, and be able to show the marketing ROI. The last thing you may want is one more social network to manage. But Google+ is not just any social network. Since Google uses data from Google+ to improve its search engine results, business that want to improve their SEO can benefit from a Google+ business page.
We’ve created our V2 Marketing Google+ Page, so you can follow our updates and add V2 Marketing to one of your Circles!
In this article, we’ll show you how to create a Google+ Page for your own business. The process isn’t difficult and we will walk you through it step by step. (For detailed instructions on marketing your company on Google Plus, download our free eBook, “Google+ for Business.”) But before you can leverage Google’s social platform for your business, you need to get started. Here’s how:
1. Choose an Accessible Gmail Account
Avoid creating your business page through just any old account, such as a personal Gmail account. Instead, choose a Gmail account that is accessible to multiple members of your marketing team (e.g. firstname.lastname@example.org), and use that account to create your page.
Because Google+ Pages’ administrative capabilities currently aren’t as sophisticated as say, Facebook’s (which enable you to assign admin roles regardless of the page’s origins), you’ll want to choose a host account that makes your page as accessible to multiple contributors as possible.
The ‘Google+ Your Business’ Google+ Page has indicated that Google has already started working on multi-admin support and ownership transfer. For now, we recommend making your account as accessible to other team members as possible.
2. Create a Page With the Desired Account
Visit https://plus.google.com/pages/create to get started creating your Google+ Page. Follow the wizard (it’s much like Facebook’s Page creation wizard), and choose the most appropriate option to classify your business.
You’ll be able to select from the following options:
- Local Business or Place
- Product or Brand
- Company, Institution or Organization
- Arts, Entertainment or Sports
After selecting your classification, fill in your basic information, including your page name (i.e. your company name), your business’ website URL, your category (i.e. your industry), and the classification of your page’s content (i.e. any Google+ user, 18 years of age or older, etc.).
3. Customize Your Public Profile
In step three, you’ll customize your public profile. The profile basics include your tagline (think of it as your business’ elevator pitch) and an image (your company logo is a great option). Keep it concise, yet descriptive.
4. Promote Your Page
At this point, you’ve created the skeleton of your page, and Google+ will now prompt you to promote your page.
We recommend you customize your page even further and start sharing a few updates before telling the world about it. Promoting a blank page isn’t a great way to convince people that your page is valuable enough to add to their Circles. So invest some time to optimize your page and share a few links to valuable content before you start promoting it to the masses.
5. Optimize Further
Congratulations! At the most basic level, this is really all you need to do to launch our Google+ business page. But as any smart marketer knows, the ‘basics’ usually are not enough. Intelligent marketers understand the importance of optimizing their page to make it not only more engaging, but also more valuable and effective for lead generation.
Remember – Google+ is a social network. Although every social network has its specific nuances, behaviors and culture, many of the same best practices still apply. Share fresh content often, react and respond to your fans, be engaging, and optimize for lead generation. Then measure, adapt your strategy, and optimize your presence based on your own individual results and goals.