twitter for businessTime is a valuable commodity for all marketers – and monitoring all your social media networks can be a huge time suck. Here are some tips from our free eBook, The Beginner’s Guide to Twitter for Business,”  that will help you monitor Twitter in a way that optimizes your results, without having to reply to every tweet.

Reply When Necessary

You don’t have to reply to every tweet with a “thank you.” A better use of your time is to reply to two types of tweets: questions and negative comments.

Your social media manager can handle most questions. When they don’t know the answer, or when the negative comments require more thought, make sure they ask those in the know how to reply. After a while you will get a sense of how to use your resources to give your Twitter followers the responses they deserve.

Follow Back To Allow Direct Messaging (DM)

There are reasons to follow back your followers. One is to hear what they have to say. But probably more important is that you want to allow them to send you direct messages. Twitter will only let people send you direct messages if you are following them.

Place “@Reply” In Front Of Tweet

If you want to make sure your reply tweet is registered as a reply, you need to place the Twitter handle at the beginning of your update (e.g, “@numinews I read your…”).

Placing the Twitter handle elsewhere would make it a mention. This would mean that your reply would only appear on your profile page and the feeds of people who follow you both. You may notice users dodging this by including a period in front of their tweet (.@numinews).

So before you respond, decide whether you want that tweet to be seen by everyone or not. If you are just saying thanks, no need to make your reply visible. If on the other hand you want others who are following you to see a positive comment about your company, you can respond with “Hey @numinews.”

Schedule, Then Monitor

It’s always good to know what you want to tweet for the day. We have found that allocating time in the morning to compose your batch of tweets for the day helps you in a number of ways.

  1. First, it lets you see how you want to schedule your tweets – some may play better in the midday and others later, for example.
  2. Second, it actually minimizes the time you spend writing your tweets.
  3. Third, it’s critical if you want to schedule your tweets to be automatically published throughout the day.

By scheduling multiple tweets at one time, you can think of clever ways to promote your content ahead of time. Furthermore, it gives you more time to follow where that content is going, how it’s being discussed, and what leads it’s generating for you.

You should look at social media publisher software like HubSpot and Hootsuite that allow you to schedule multiple tweets at once. This automation will allow you to check in occasionally and respond when necessary. It’s much easier than worrying, or forgetting that you have to tweet, and it will save your valuable time.

Download the eBook, The Beginner’s Guide to Twitter for Business,” and follow @MarketingV2 on Twitter for more information.

Image courtesy of Stuart Miles /