facebook screen real estate

Your company’s Facebook page is a great place to connect with your prospects, clients and raving fans. The Facebook Timeline cover image devotes a big chunk of screen real estate to your brand, so it can be tempting to fill it up with your latest sales offer. But be careful.

Know the rules

Facebook recently changed their policy regarding cover photos on the Timeline. In what is apparently an effort to limit promotional content, one of the changes restricts Facebook cover photos to no more than 20% text.  Here’s what the official Facebook page terms of use has to say about this change.

“All covers are public. This means that anyone who visits your Page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines. Covers may not include images with more than 20% text.”

Free Facebook Timeline Cover Template

Creating your timeline image to the required measurements and graphic specifications can get tricky. To make things easy, we created a Facebook cover photo template you can use to build your cover image. Just open it in Adobe Photoshop, add your images, company logo, save it as a web friendly format and upload it to your Facebook profile.

This layered Photoshop file is completely customizable. It has all the guidelines measured to the required specifications and even has a grid overlay to test if your Facebook cover image complies with the 20% text rule. The grid divides the cover image area into 100 boxes. If more than 20 of them contain text, you’ll know you need to adjust your design to comply with the Facebook rules.

Facebook Timeline Cover

Download our free Facebook Cover Photo template here. The zipped file contains the PSD file (for Adobe Photoshop) as well as a PDF instruction guide with precise measurements, in case you don’t have Photoshop, or want to build your own template.

Here are some tips for designing your Facebook cover photo and play by the rules.

  • Don’t be too promotional. People tend to ignore overly promotional cover photos.
  • Show your human side. Highlight your happy employees or raving fans interacting with your brand.
  • Change it up. Don’t let your Facebook timeline get stale. Create different cover images for the seasons, or change them from time to time for no reason at all.

Most of all don’t be too stuffy. Lighten up a little. Take advantage of the social atmosphere of Facebook to present your brand in a way that encourages conversation, commenting and engagement.

Image courtesy of FreeDigitalPhotos.net