If you want to run a successful business, you need to include SEO in your marketing strategy. There are a lot of ways to track your SEO performance, but when you want to measure your results on a local scale, it becomes less clear. Luckily, there are a few tools available now that are designed specifically for local Google ranking tracking, so you can analyze what’s working and make big changes. Here are the top SEO tools to track your local Google ranking.

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1. BrightLocal

One of the most well-known SEO ranking tools is BrightLocal. The difference between this analytics engine and others is its emphasis on local performance. If you’re operating a local business, you need to make sure it’s accessible to those searching nearby. BrightLocal has a number of tools like custom progress reports and competition analysis. BrightLocal shows how your business performs compared to your ten closest local competitors. This means you can make a real impact in your area!

2. Whitespark

Like BrightLocal, Whitespark is one of the most popular SEO tools. This engine takes it further by letting you check local maps and search engine results to see how you stack up against your local competition. If you’re investing marketing into things like Google AdWords advertisers, it’s important to check your performance through an SEO tool like Whitespark which can ensure you’re making the most of your money!

3. GeoRanker

Another SEO tool that has local features is GeoRanker. With real-time heat maps showing how users are accessing your websites, this is a great way to monitor what people are searching for when they find your business. You can use these real-time maps to generate long-term data that you can even export into PDF formats for clients or employees.

4. AuthorityLabs

If you want to take the work out of analyzing your SEO performance, AuthorityLabs does everything for you. With automatic reports you can set up for weekly or monthly performance, you can track your SEO performance without the long-term maintenance. AuthorityLabs analyzes your best keywords in popular search engines and lets you track how well your website performs on mobile devices. 

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5. RankTrackr

Like AuthorityLabs, RankTrackr gives you the option of receiving reports in your inbox at weekly or monthly intervals. These summaries include important information like your statistical search volume data or how well you’re performing in certain search engines. When you’re making changes to your website, you need to know they’re paying off in real-time with accurate SEO analysis through RankTrackr.

6. UpCity

Finally, UpCity has it all when it comes to top-notch SEO performance. With metric data including competitor analysis, best search terms, and even your website health, you can’t go wrong with this all-in-one solution to SEO. UpCity also helps you maintain your local listings through search engine business listing management, online reviews, and more. Depending on the size of your business, UpCity has different pricing packages available.

Focus on your local SEO!

If you want to increase traffic to your business on a local scale, you need to have a strategy for SEO. These tools above make SEO easier than ever with complex tools and analysis that shows you the best way to improve your search ranking. Try different tools for yourself to see how they can help you grow your business!