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Choosing the Best Colors for Effective Website Design

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A website is a dynamic document that combines intuitive user interface design and functional programming with engaging copywriting and creative graphic design. Modern web browsers and high resolution computer monitors are no longer limited to the 256 color pallet of old-school web design. The power of color should not be underestimated when redesigning a website.

Dr. Strange Lion or: How I Learned to Stop Worrying and Love Inbound Sales

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I have a confession to make. I’m not a salesman. Personally, I have a deep suspicion of sales people that call me, unsolicited, to tell me about what their product can do for my business. My guard goes up even if I know it’s coming after I fill out a form to get some “free” content, because as the saying goes, “there’s no such thing as a free puppy.”

I don’t like getting those kinds sales calls myself. But new business development is part of my job description. So, I’ve always harbored reluctance (read: been scared to death) to make sales calls myself. Fortunately, I am grateful that that is changing.

WTF is GDPR and Why Should You Care?

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As you’ve browsed many websites recently, you may have noticed more and more that display pop-up banners with a message asking you to accept cookies. Sadly, they’re not offering your choice of chocolate chip or oatmeal or inviting you to a bake-off.

Instead, this privacy notice is in response to the General Data Protection Regulation (GDPR) act, a new law enacted in the European Union on May 25, 2018.

Strictly Business Facebook Policy Updates

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In light of recent concerns with privacy and the way info is handled on social media applications, Facebook has announced some changes to the way they will be handling automatic posting from third party applications.

Thankfully, if you do all your social posting for your personal and business pages using Facebook directly, this issue shouldn’t concern you! However, if you use an integrated third-party application such as HubSpot, MailChimp, or Constant Contact you may need to keep Facebook’s new changes in mind.

6 Steps to a Successful Advertising Media Plan

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As a business person, you might ask, “Why do I need to plan my advertising?”

Think back to your last vacation. Before you left, you probably selected the best airfare for your budget, a hotel closest to the places you wanted to visit and activities that would interest all of the people who were traveling with you. After the trip, while scrolling through your Instagram posts, you probably had some thoughts on what you might do differently and decided next time to negotiate with the hotel to include breakfast. Planning, reviewing and adjusting is something that is an important part of any process and media planning is no different.

5 Ways to Tell if You’re Ready to Hire a Media Buyer

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Advertising on television or radio used to be simple – there were only a handful of channels and programs to decide from and you could put a plan together in no time. Today, there are endless options when it comes to advertising media – television, radio, cable, satellite, outdoor, print and digital – to advertise your business. With all of these choices, how do you know if your message is even reaching the right people? It might be time to turn to an expert advertising agency that specializes in media buying.

7 Content Marketing Ideas for Customer Retention

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A successful Inbound Marketing program depends on creating high quality content that resonates with prospects at every stage of their buyer’s journey. Blogs are a common format for Top-of-Funnel (TOFU) content used in the Attract stage of the Inbound Methodology to bring visitors to a company’s website. In the Convert stage, downloadable eBooks on landing pages with forms capture a visitor’s name and email address to become a lead. Marketing automation and sales processes take over in the Close stage to nurture the most qualified leads. But the Inbound Marketing Methodology doesn’t end when the deal closes and the lead becomes a customer.

6 SEO Tools To Track Local Google Rankings

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If you want to run a successful business, you need to include SEO in your marketing strategy. There are a lot of ways to track your SEO performance, but when you want to measure your results on a local scale, it becomes less clear. Luckily, there are a few tools available now that are designed specifically for local Google ranking tracking, so you can analyze what’s working and make big changes. Here are the top SEO tools to track your local Google ranking.

WordPress vs Drupal vs Joomla: Options for Open Source CMS Software

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When building out your web presence, there are several factors that you need to consider. One of the most important is which content management system (or CMS) to use. Your CMS is the software you use to build and maintain your website. While there are many CMS solutions on the market, not all of these platforms are equal; the specific needs of your business will make some of them more helpful than others.

4 Trends that will Change Marketing in 2017

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Wіth mоrе thаn оnе-fоurth оf 2017 оvеr, mаnу busіnеssеs fееl рrеssurеd tо асhіеvе thе gоаls thеу sеt fоr thеmsеlvеs аt thе bеgіnnіng оf thе уеаr. Νехt уеаr’s rеsоlutіоns аrе mоnths аwау, but thеrе аrе stіll сhаngеs hарреnіng thіs уеаr thаt wіll hеаvіlу іnfluеnсе thе рrасtісе оf mаrkеtіng іn уеаrs tо соmе. Неrе аrе sоmе оf thе bіggеst trеnds оn thе hоrіzоn thаt stаnd tо сhаngе thе wау busіnеssеs rеасh соnsumеrs.