Many people make New Year’s Resolutions for their personal lives, but it is important for small businesses and nonprofits to do the same! January is the start of a new year, which is a great time to implement positive changes in your business. Now that the holidays are behind us, take some time to think about your 2017 marketing goals and action plans to make them a reality.
In addition to being the start of a new year, January is “International New Years Resolution Month for Business.” Take the opportunity to determine your 2017 resolutions by looking for opportunities to improve inefficiencies. Are there process changes you can make to drive more results? Do you have a good balance of innovation, sales, and marketing? Did something fall off your radar in 2016? What can you do to improve your customer’s experience?
Traditional digital marketing activities like search engine optimization and social media marketing can help drive traffic to your website, but these tactics do little to produce the expectations that business owners desire – namely generate leads. This year, implement marketing activities that create a personal relationship with leads, prospects and customers over time.
According to Gigaom Research, marketers consistently rank email as the single most effective tactic for awareness, acquisition, conversion and retention. And email marketing ranked #1 for generating the largest ROI compared to paid search, social network advertising, online videos, promotions, direct mail, mobile advertising, in store, and television, in a 2016 survey completed by 661 American marketers, according to Constant Contact.
January includes several special days that can be just the spark of marketing insight you need to help kick off your 2017 marketing with a relevant email marketing campaign. Here are a few ideas:
Trivia Day – January 4th
Let your community get to know you better by sharing some fun trivia facts about your small business or nonprofit. Then challenge them to answer some trivia facts about your industry. Add in some fun behind-the-scenes stories and pictures. This is a great way to build relationships, drive interest, and engage your audience in a fun way.
Get to Know Your Customers Day – January 19th
Take some time to get to know your customer’s by sending a survey. Ask them about their interests and what they would like to see on your website, in store, or in your emails. Implement the feedback to ensure customers find your message interesting and stay engaged.
Inspire your Heart with Art Day - January 31st
Team up with local artists, musicians, or poets for a fun event that draws people to your business. Use Constant Contact’s event tool to spread the word and track registration. Don’t forget to create some buzz with social media!
Some more special days in January include:
- Martin Luther King Jr.’s Birthday – January 16
- Compliment Day – January 24th
- Opposite Day – January 25th
- Fun at Work Day – January 28th
Be creative and use these special days to brainstorm more ways to interact and engage with your prospects and customers with an effective email marketing campaign in 2017.
Happy New Year!