When building out your web presence, there are several factors that you need to consider. One of the most important is which content management system (or CMS) to use. Your CMS is the software you use to build and maintain your website. While there are many CMS solutions on the market, not all of these platforms are equal; the specific needs of your business will make some of them more helpful than others.Read More
V2 Marketing Communications Blog
Topics: Website Design
I’m frequently approached by business owners and marketing directors who want to redesign their company website. Often their existing, outdated website would benefit greatly from a graphical refresh. But rarely has much thought been given to how redesigning the website will solve one basic business challenge – generating sales leads.
Smart businesses are realizing that old, “outbound” marketing tactics like trade shows and print advertising don’t work as well as they used to. So they’re shifting to digital, “inbound” marketing methods to generate leads and convert them into customers.
A company’s website is the hub of an inbound marketing strategy. Here are 5 things every inbound-focused website must have to start generating leads:Read More
The Internet has had a profound effect on the way that consumers shop for products and services. Most business buyers start their buying journey online where they are able to compare product specs, brands and vendors on their own, without having to contact a sales person. In fact, research from Google indicates that a shopper’s decision is nearly 70% complete before ever contacting a company sales rep.Read More
Have you ever visited a website on your smartphone, only to see a tiny version of the same website you would see on your desktop computer? So you pinch and swipe to zoom way in, then move the site around and enlarge and shrink it as needed to read and click on things. That is not responsive web design.
The mobile device market is expanding by the day. As of January 2014, 58% of American adults have smartphones and 42% of American adults own a tablet computer. We are getting to the point of not being able to keep up with the onslaught of different mobile device screen sizes.
If Jingle Bell Rock is playing on the radio, you know it must be December. And, for many, December means that the money left in the marketing budget equals zero! You planned the best you could, but now you have one month left….but no money.
It happens to all organizations. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s looked the same for 3 years (Where did the time go?). Maybe it’s because you’ve just had a major rebranding and the site needs to reflect your new positioning. Or maybe your site is just not getting the traffic and conversions it used to. Whatever the reason, it’s time for a change.
It happens in every organization. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s because your website has looked the same for several years (Where did the time go?). Maybe it’s because your company’s just gone through a rebranding and you need the site to reflect your new positioning. Or maybe your site is just not getting the traffic and conversions it used to.
Publishing your mobile website design can be tricky, and yet it’s one of the most important steps in the mobile website set up process. After all, a mobile website isn’t much use if the millions of users on the mobile web can’t find it!
“Round, round, get around. I get around,” sang the Beach Boys. If they’re like most people these days, they’re taking the Internet with them on their smartphone. For the first time, more than half of all U.S. adults own a smartphone, tablet or both. Mobile web surfing is estimated to overtake desktop web surfing by 2015. It is imperative that your business have a mobile website to stay competitive.