V2 Marketing Communications Blog

5½ Things your Website must have to Start Generating Leads

Posted by Chris Kelley on Thu, Jun 11, 2015

I’m frequently approached by business owners and marketing directors who want to redesign their company website. Often their existing, outdated website would benefit greatly from a graphical refresh. But rarely has much thought been given to how redesigning the website will solve one basic business challenge – generating sales leads.

Smart businesses are realizing that old, “outbound” marketing tactics like trade shows and print advertising don’t work as well as they used to. So they’re shifting to digital, “inbound” marketing methods to generate leads and convert them into customers.

A company’s website is the hub of an inbound marketing strategy. Here are 5 things every inbound-focused website must have to start generating leads:

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Topics: Inbound Marketing, lead generation, Website Design

How to Redesign Your Website with Inbound Marketing in Mind

Posted by Chris Kelley on Thu, Oct 23, 2014

The Internet has had a profound effect on the way that consumers shop for products and services. Most business buyers start their buying journey online where they are able to compare product specs, brands and vendors on their own, without having to contact a sales person. In fact, research from Google indicates that a shopper’s decision is nearly 70% complete before ever contacting a company sales rep.

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Topics: Inbound Marketing, Website Design

Why Manufacturing Companies Need a Responsive Website

Posted by Chris Kelley on Fri, Jun 27, 2014

Have you ever visited a website on your smartphone, only to see a tiny version of the same website you would see on your desktop computer? So you pinch and swipe to zoom way in, then move the site around and enlarge and shrink it as needed to read and click on things. That is not responsive web design.

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Topics: marketing for manufacturing industry, mobile website, Website Design, responsive website design

Why Your Website Needs Responsive Web Design

Posted by Bryan Garrett on Tue, May 06, 2014

The mobile device market is expanding by the day. As of January 2014, 58% of American adults have smartphones and 42% of American adults own a tablet computer. We are getting to the point of not being able to keep up with the onslaught of different mobile device screen sizes.

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Topics: SEO, mobile website, Website Design

How December Can Be Your Best Month for Marketing

Posted by Kathy Velasco on Thu, Dec 05, 2013

If Jingle Bell Rock is playing on the radio, you know it must be December. And, for many, December means that the money left in the marketing budget equals zero! You planned the best you could, but now you have one month left….but no money.

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Topics: email marketing, social media marketing, Internet Marketing, Website Design

The 10-Step Checklist for Awesome Website Redesign

Posted by Chris Kelley on Tue, Sep 10, 2013

It happens to all organizations. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s looked the same for 3 years (Where did the time go?). Maybe it’s because you’ve just had a major rebranding and the site needs to reflect your new positioning. Or maybe your site is just not getting the traffic and conversions it used to. Whatever the reason, it’s time for a change.

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Topics: Inbound Marketing, Website Design

Redesign Your Website Around Customer Personas

Posted by Chris Kelley on Mon, May 13, 2013

It happens in every organization. One day you wake up and notice that your company’s website needs a major refresh. Maybe it’s because your website has looked the same for several years (Where did the time go?). Maybe it’s because your company’s just gone through a rebranding and you need the site to reflect your new positioning.  Or maybe your site is just not getting the traffic and conversions it used to.

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Topics: Inbound Marketing, content marketing, Website Design

How to Redirect Visitors to Your Mobile Website Design

Posted by Chris Kelley on Mon, Apr 29, 2013

Publishing your mobile website design can be tricky, and yet it’s one of the most important steps in the mobile website set up process. After all, a mobile website isn’t much use if the millions of users on the mobile web can’t find it!

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Topics: mobile marketing, mobile website, mobile web, Website Design

8 Hallmarks of the Best Mobile Websites

Posted by Chris Kelley on Wed, Jan 02, 2013

“Round, round, get around. I get around,” sang the Beach Boys. If they’re like most people these days, they’re taking the Internet with them on their smartphone. For the first time, more than half of all U.S. adults own a smartphone, tablet or both. Mobile web surfing is estimated to overtake desktop web surfing by 2015. It is imperative that your business have a mobile website to stay competitive.

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Topics: QR code, mobile marketing, Website Design

Building Blocks: 4 CSS Grid Frameworks for Great Website Design

Posted by Bryan Garrett on Tue, Dec 18, 2012

I learned at an early age the usefulness of a grid system. I may not have known what one was at the time but it was something engrained into my subconscious. While playing with my matchbox cars I couldn’t just park them all willy-nilly like my friends. They had to line up in rows. If playing on the linoleum, they had to at least line up with the pattern. This may have also been a result of my undiagnosed OCD, but for this blog we’ll go with the grid.

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Topics: graphic design, Website Design

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