There’s no doubt that the Internet has forced a fundamental shift in culture and buying behavior. Increasingly, search engines and social networks are people’s first stop for entertainment, education and product research. Everybody knows that, right?
V2 Marketing Communications Blog
Social media should be an integral part of your inbound marketing efforts. As social media guru Gary Vaynerchuk says, "Social media equals business. Period."
Many B2B marketers struggle to understand how to use Twitter for marketing. It’s understandable to pass on investing much time and energy on marketing that does not produce a return on investment (ROI). But often those who do promote their business with Twitter don’t realize it can help make money. Not only is Twitter an effective communication channel, it’s also a great place to generate leads.
There are over 100 million Twitter users. That’s also the number of potential sales leads available to the intrepid business who it ready to prospect on this social network. But bad things happen when businesses get lost in the twitterverse.
Time is a valuable commodity for all marketers – and monitoring all your social media networks can be a huge time suck. Here are some tips from our free eBook, “The Beginner’s Guide to Twitter for Business,” that will help you monitor Twitter in a way that optimizes your results, without having to reply to every tweet.
Finding the time to keep your website maintained, your company blog fresh, and your social media up to date it takes work. But exactly what does it take to show real results from marketing?
What’s the point of spending the time and effort to regularly create and publish content to your blog if you’re not going to promote it? Blogging is not a “set it and forget it” proposition. Promote your blog articles on Facebook, Twitter and the like and let your followers spread the word.
We live in a marketing world of 100 million active Twitter accounts. But just because Twitter is omnipresent doesn’t mean it’s "auto-magically" going to help your business when you start tweeting.