V2 Marketing Communications Blog

10 Search Engine Optimization Myths Debunked

Posted by Chris Kelley on Tue, Sep 09, 2014

Search engines are constantly refining the way they determine search ranking and results. In just the past couple of years, Google’s Panda, Penguin and Hummingbird algorithm updates have forced a major shift for search engine optimization (SEO) professionals from obsessing over link-building and keywords to a focus on quality content. But this fast-changing environment has also produced a shocking amount of misinformation about SEO best practices.

Here, we debunk 10 common SEO myths, and provide tips to save you valuable time and effort so you can focus on the search marketing tactics that really matter.

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Topics: Inbound Marketing, Search Engine Optimization, social search

10 Social Search Marketing Survival Tips

Posted by Chris Kelley on Tue, Nov 12, 2013

Search engines are getting smarter. Gone are the days of needing a basic understanding of machine language just to find information online for nearby restaurants. Among the recent improvements, like the conversational search capability of the Google's latest update called "Hummingbird," search engines have begun to incorporate social context for more relevant search results.

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Topics: Social Media, SEO, Search Engine Optimization, social search

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