Social media is a great way to promote your company, engage brand advocates and attract traffic to your company website. But some business owners and marketing managers are reluctant to jump onto the social networks because they’re concerned about receiving negative comments.
V2 Marketing Communications Blog
In a previous article we discussed why a blog should be part of your strategic marketing plan. While consistent content creation is important to getting found in search engines, equally important is to promote your remarkable content on social media and allow followers of your brand to share it with their own social networks.
Marketing on Facebook is about more than just having a large fan base. With all the time you spend posting your latest company news and offerings to your page, you need to see the benefits of having those fans become actual customers.
Many B2B marketers struggle to understand how to use Twitter for marketing. It’s understandable to pass on investing much time and energy on marketing that does not produce a return on investment (ROI). But often those who do promote their business with Twitter don’t realize it can help make money. Not only is Twitter an effective communication channel, it’s also a great place to generate leads.
You must be thinking, “Why do we need yet ANOTHER social network?” Frankly, that is a reasonable question to ask. Certainly, one of the reasons Google wants their Google+ platform to be successful is to enhance their own search results. But what about users? And as a marketer, why would you want to use Google+ to reach them?
Dust off the employee of the month plaque. Your company website could be one of your best sales people. An effective inbound marketing strategywith your company website at its hub, attracts visitors who find your content in search engines, respond to your emails and engage with your company on social media. When your inbound marketing machine is running and tuned up, you have people in all stages of their buying cycle going to your website to consume your content.
There are over 100 million Twitter users. That’s also the number of potential sales leads available to the intrepid business who it ready to prospect on this social network. But bad things happen when businesses get lost in the twitterverse.
Time is a valuable commodity for all marketers – and monitoring all your social media networks can be a huge time suck. Here are some tips from our free eBook, “The Beginner’s Guide to Twitter for Business,” that will help you monitor Twitter in a way that optimizes your results, without having to reply to every tweet.
Calling all marketers! Customers have taken control of the sales process and your sales staff is losing ground.
What’s the point of spending the time and effort to regularly create and publish content to your blog if you’re not going to promote it? Blogging is not a “set it and forget it” proposition. Promote your blog articles on Facebook, Twitter and the like and let your followers spread the word.