V2 Marketing Communications Blog

Why Social Media Should Be Part of Your Strategic Marketing Plan

Posted by Chris Kelley on Tue, Sep 24, 2013

In a previous article we discussed why a blog should be part of your strategic marketing plan. While consistent content creation is important to getting found in search engines, equally important is to promote your remarkable content on social media and allow followers of your brand to share it with their own social networks.

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Topics: Social Media, social media marketing, Blog

How to Plan Your Facebook Marketing Strategy for Best Results

Posted by Chris Kelley on Thu, Sep 05, 2013

Marketing on Facebook is about more than just having a large fan base. With all the time you spend posting your latest company news and offerings to your page, you need to see the benefits of having those fans become actual customers.

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Topics: Social Media, social media marketing, Facebook

6 Ideas to Generate Leads With Twitter

Posted by Chris Kelley on Thu, Aug 15, 2013

Many B2B marketers struggle to understand how to use Twitter for marketing. It’s understandable to pass on investing much time and energy on marketing that does not produce a return on investment (ROI). But often those who do promote their business with Twitter don’t realize it can help make money. Not only is Twitter an effective communication channel, it’s also a great place to generate leads.

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Topics: Social Media, social media marketing, Twitter

6 Best Practices for Marketing on Google+

Posted by Chris Kelley on Mon, Jul 29, 2013

You must be thinking, “Why do we need yet ANOTHER social network?” Frankly, that is a reasonable question to ask. Certainly, one of the reasons Google wants their Google+ platform to be successful is to enhance their own search results. But what about users? And as a marketer, why would you want to use Google+ to reach them?

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Topics: Social Media, social media marketing, SEO

How Automated Email Marketing Workflows Make Lead Nurturing Easy

Posted by Chris Kelley on Thu, Jul 25, 2013

Dust off the employee of the month plaque. Your company website could be one of your best sales people. An effective inbound marketing strategywith your company website at its hub, attracts visitors who find your content in search engines, respond to your emails and engage with your company on social media. When your inbound marketing machine is running and tuned up, you have people in all stages of their buying cycle going to your website to consume your content.

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Topics: Inbound Marketing, content marketing, Social Media

3 Twitter Marketing Myths Debunked

Posted by Chris Kelley on Thu, Jul 18, 2013

There are over 100 million Twitter users. That’s also the number of potential sales leads available to the intrepid business who it ready to prospect on this social network. But bad things happen when businesses get lost in the twitterverse.

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Topics: Social Media, social media marketing, Twitter

4 Twitter Etiquette Tips for Business

Posted by Chris Kelley on Tue, Jul 16, 2013

Time is a valuable commodity for all marketers – and monitoring all your social media networks can be a huge time suck. Here are some tips from our free eBook, The Beginner’s Guide to Twitter for Business,”  that will help you monitor Twitter in a way that optimizes your results, without having to reply to every tweet.

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Topics: Social Media, social media marketing, Twitter

How to Match Your Content to Your Sales Funnel?

Posted by Chris Kelley on Mon, Jun 24, 2013

Calling all marketers! Customers have taken control of the sales process and your sales staff is losing ground.

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Topics: Inbound Marketing, content marketing, Social Media

Use Your Social Media Muscle to Promote Your Blog [INFOGRAPHIC]

Posted by Chris Kelley on Fri, Jun 07, 2013

What’s the point of spending the time and effort to regularly create and publish content to your blog if you’re not going to promote it? Blogging is not a “set it and forget it” proposition. Promote your blog articles on Facebook, Twitter and the like and let your followers spread the word.

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Topics: Social Media, social media marketing, Twitter, Facebook, Blog

How to Make a "Tweet This" Link to Pre-Fill a Twitter Status

Posted by Chris Kelley on Thu, May 23, 2013

We live in a marketing world of 100 million active Twitter accounts. But just because Twitter is omnipresent doesn’t mean it’s "auto-magically" going to help your business when you start tweeting.

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Topics: Social Media, social media marketing, Twitter

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