Let’s face it, social media marketing is primarily suited for Business to Consumer (B2B), but this does not mean that Business to Business (B2B) companies cannot also harness the power of social media. This is one marketing error that most B2B marketers usually make. B2B businesses, especially manufacturers, are often the slowest to accept and integrate social media marketing.
Read MoreTopics: Social Media, social media marketing
Social media is a huge part of many company’s marketing efforts. It’s hard to believe Facebook is now 10 years old (they grow up so fast). At just 3 years old, Snapchat is a newcomer to the social media playground, but is becoming a major player for social media marketing, though it has yet to make any revenue.
Snapchat is a social messaging application that lets users take photos, record video and add text and drawings, and send them to a controlled list of recipients. The messages, photos and videos, referred to as “Snaps,” disappear after a few seconds.
Read MoreTopics: social media marketing
Of the many sales tips that are often repeated within the sales industry, “you never know who is a potential customer” is perhaps one of the most basic. The implication inherent in this statement is to treat every interaction in either your brick and mortar business, or your online one, as a potential customer. A simple example of this concept is in the industry of luxury goods. While there are many ways to show off wealth, there are many wealthy people who choose not to. So if you ever find yourself working behind the counter at an official Rolex dealer or Ferrari dealership, always remember that the man or woman covered in drywall and paint spots is just as much a potential customer as the man or woman in the suit already wearing one.
This fundamental has its roots in a time far before the modern brand saturated age in which we currently live. Customer retention was feasible with a warm greeting and decent customer service, after all, you didn’t have to bend over backwards when the nearest competing business was in the next town or perhaps farther. Today however when you combine the online shopping marketplace with the current density of competing brick and mortar businesses, you have to adjust to a new tip; “you never know who will be a repeat customer.” You can never count on seeing someone walk through your doors again the way you once could.
Read MoreTopics: social media marketing, customer service
There’s no denying that social media marketing is a necessity for any business trying to promote their company online. With search engines giving more weight to web pages whose content gets shared, liked and commented on, search engine optimization is just one reason that effective social media marketing is essential to businesses success.
Topics: social media marketing, Search Engine Optimization, marketing on facebook
For most manufacturing companies, social media is viewed as something for kids. Marketing on social media is perceived as being better suited for B2C companies or large national brands, if it is right for business at all – certainly not for a manufacturer of a highly specialized, technical product like, say, custom gears.
Topics: social media marketing, Google Plus marketing, LinkedIn marketing
On June 4, 2014, I attended “Inbound Marketing Day,” in Milwaukee, WI. Hosted by Savvy Panda and the Milwaukee Business Marketing Association, the full immersion into inbound marketing at the day-long conference provided idea-sparking insight and practical strategies from marketing thought leaders.
Topics: Inbound Marketing, social media marketing, B2B sales
It’s easy to get sucked in to Pinterest and lose all track of time jumping from picture to picture. But for savvy marketers, Pinterest can be much more than images of DIY craft projects and tasty looking recipes.
Topics: lead generation, social media marketing, Pinterest
Learning the science of social media marketing for small business can be daunting. With the dozens of social media platforms and limited time for a small business owner to learn about the platform and engage with users, business owners often find themselves with few followers and no effective message or traffic. These five tips will help any small business owner understand how to build a social media presence that reaches its target demographic and positively benefits the business.
Topics: Social Media, social media marketing, small business
Social media should be an integral part of your inbound marketing efforts. As social media guru Gary Vaynerchuk says, "Social media equals business. Period."
Topics: Inbound Marketing, social media marketing, Twitter
As a B2B marketer, you understand the importance of Facebook as part of your inbound marketing strategy. With more than one billion monthly active users on Facebook, marketers know that the social network king holds more potential than ever to get their name out there, spread their content, and draw more people to their site.
Topics: Inbound Marketing, social media marketing, marketing on facebook
