V2 Marketing Communications Blog

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

Posted by Chris Kelley on Tue, Feb 07, 2017

This article is an excerpt from the HubSpot eBook, “Constructing a Winning Blueprint for 2017.” Chris Kelley was one of 23 authors who contributed to this collaboration about how manufacturers can overcome the biggest marketing and sales challenges currently facing the industry. Download the eBook and see Chris’s section on page 30.

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Topics: Inbound Marketing, social media marketing, SEO, Search Engine Optimization

Social CRM Is GOSH DARN Important!

Posted by Robert Lee Dixon on Wed, Dec 07, 2016

Customer relationships are the most important ones we can nurture when it comes to marketing and building our brand loyalties. It would be hard to think of any profession, conventional or otherwise that doesn't benefit from excellent customer relationship management. We have to nurture these relationships as they help to tell the story of our brand in a positive light.

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Topics: social media marketing

The Importance of Multimedia Content in Your Marketing Strategy

Posted by Chris Kelley on Tue, Nov 01, 2016

More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can face challenges when trying to put yourself ahead of industry experts and thought leaders. Amid all this noise and competition, how do you stand out? To compete on the busy interwebs, you need to produce something more than traditional blog posts.

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Topics: social media marketing, blogging

How marketing on Facebook is changing in 2016

Posted by Zachary Jarvis on Wed, May 18, 2016

Facebook is constantly growing with over 1.44 billion monthly active users, 1.25 billion of these are on mobile alone. This is equivalent to 20,000 users on Facebook every second. These statistics make Facebook the biggest social network operating today and a valuable website for marketers, whether they are promoting a product or service or conducting market research.

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Topics: social media marketing, marketing on facebook

10 Ways to Grow Your Social Media Presence

Posted by Lilly J Adams on Wed, Feb 17, 2016

The surge of social media has moved the online community towards a new, immense virtual horizon. Businesses both big and small try to find their place in the sun, and make customers see them in a new light. Others have realized the potential of social media to serve as a stage for promoting personal brands, projects and ideas. Everyone wants to stay there and last, not be a passing trend in an ocean of the countless digital currents.

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Topics: Social Media, social media marketing

5 Ways to Make Your Facebook Profile More Professional

Posted by Chris Tam on Wed, Aug 19, 2015

You wake up, check with Facebook, and there it is. Photographic evidence of last night’s birthday celebration. It’s all fun when you share with your friends and family, but what happens when your boss finds that less than flattering photo of you? Or worse, an angry, drunken message you may have posted without remembering it?

Mixing your social life with your professional life can be a dangerous combination.

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Topics: Social Media, social media marketing, Facebook, marketing on facebook

5 Modern Techniques for Better Off-Page SEO

Posted by Chris Kelley on Tue, Aug 04, 2015

The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.

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Topics: social media marketing, SEO, Search Engine Optimization, search engine marketing

How You Can leverage Social Media for Your Next Event

Posted by Chris Kelley on Thu, Jul 16, 2015

If you have an event coming up then one of the most important things to consider is your social media strategy. Social media can help promote your event as well as your brand and the best thing about it, is that for the most part, it’s totally free. All you may need is a bit of education!

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Topics: social media marketing, event marketing

[Infographic] Boost Inbound Marketing Success with Paid Social

Posted by Chris Kelley on Wed, Jan 14, 2015

A lot of companies have jumped onto the inevitable content marketing bandwagon – where instead of throwing offers and deals and flashy brands in the faces of customers, companies can instead create and distribute relevant content that engages the audience by educating them on the brand. The field has exploded recently, with almost every company now marketing their content not their new deals.

But even though content marketing and inbound marketing has brought a lot of companies success by helping them create a channel of information to pass along to potential customers, buyers and other companies, many aren’t seeing the numbers they’d like to online. Or for some, web traffic may be good, but it’s no longer growing. Your company is still getting Facebook likes and re-Tweets on Twitter, but the audience is at a stagnant standstill. Although most companies know how to promote their content, they aren’t able to catch the audiences they want. So, many have turned to paid social promotions to get the word across. And results have been pretty positive for those who are joining the world of paid advertising.

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Topics: Inbound Marketing, social media marketing

5 Ways Manufacturing Companies Can Use Social Media Marketing

Posted by Chris Kelley on Thu, Nov 13, 2014

Let’s face it, social media marketing is primarily suited for Business to Consumer (B2B), but this does not mean that Business to Business (B2B) companies cannot also harness the power of social media. This is one marketing error that most B2B marketers usually make. B2B businesses, especially manufacturers, are often the slowest to accept and integrate social media marketing.

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Topics: Social Media, social media marketing

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