The surge of social media has moved the online community towards a new, immense virtual horizon. Businesses both big and small try to find their place in the sun, and make customers see them in a new light. Others have realized the potential of social media to serve as a stage for promoting personal brands, projects and ideas. Everyone wants to stay there and last, not be a passing trend in an ocean of the countless digital currents.
Read MoreTopics: Social Media, social media marketing
You wake up, check with Facebook, and there it is. Photographic evidence of last night’s birthday celebration. It’s all fun when you share with your friends and family, but what happens when your boss finds that less than flattering photo of you? Or worse, an angry, drunken message you may have posted without remembering it?
Mixing your social life with your professional life can be a dangerous combination.
Read MoreTopics: Social Media, social media marketing, Facebook, marketing on facebook
Let’s face it, social media marketing is primarily suited for Business to Consumer (B2B), but this does not mean that Business to Business (B2B) companies cannot also harness the power of social media. This is one marketing error that most B2B marketers usually make. B2B businesses, especially manufacturers, are often the slowest to accept and integrate social media marketing.
Read MoreTopics: Social Media, social media marketing
There’s no doubt that the Internet has forced a fundamental shift in culture and buying behavior. Increasingly, search engines and social networks are people’s first stop for entertainment, education and product research. Everybody knows that, right?
Topics: Social Media, Twitter, Internet Marketing
Learning the science of social media marketing for small business can be daunting. With the dozens of social media platforms and limited time for a small business owner to learn about the platform and engage with users, business owners often find themselves with few followers and no effective message or traffic. These five tips will help any small business owner understand how to build a social media presence that reaches its target demographic and positively benefits the business.
Topics: Social Media, social media marketing, small business
If the glut of television ads for weight loss plans and health club memberships are any indication, this must be the start of a new year. Happy New Year! Like your new year's resolution to shed a few pounds and get that svelte new bod you want, you can also resolve to whip your Internet marketing into shape this year too.
Topics: Inbound Marketing, lead generation, Social Media, Internet Marketing
Search engines are getting smarter. Gone are the days of needing a basic understanding of machine language just to find information online for nearby restaurants. Among the recent improvements, like the conversational search capability of the Google's latest update called "Hummingbird," search engines have begun to incorporate social context for more relevant search results.
Topics: Social Media, SEO, Search Engine Optimization, social search
Pinterest is a social network that allows users to visually share, curate, and discover new interests by posting, also known as 'pinning,' images or videos to their own or others' pinboards (i.e. a collection of 'pins,' usually with a common theme). Users can either upload images from their computer or pin things they find on the web using the Pinterest bookmarklet, Pin It button, or just a URL.
Topics: Social Media, social media marketing, pinterest marketing
People go batty for Halloween, spending more than $8 Billion on scary holiday essentials in 2012, according to the National Retail Federation. The Halloween season gives marketers an opportunity to do something unexpected, clever and fun. Here are 10 of our favorite spooktacular ads and social media promotions.
Topics: Social Media, social media marketing, Advertising
Social media is a great way to promote your company, engage brand advocates and attract traffic to your company website. But some business owners and marketing managers are reluctant to jump onto the social networks because they’re concerned about receiving negative comments.
Topics: Social Media, social media marketing
