Great business blogs have to walk a fine line: they have to create value for current and prospective customers while supporting a strategy that provides business growth.
V2 Marketing Communications Blog
Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
If one thing is certain, the world of marketing is constantly changing. The rise of social networks has put brands on the hunt for the next viral video. The Internet in general has changed the marketing landscape, giving consumers control over their buying cycle, rather than being at the mercy of a company’s sales cycle.
From "Boston" to "Hummingbird," the Google search engine has come a long way. What started out as a simple (relatively) machine that output search results based on the number of keyword matches and inbound links, has evolved into an indispensible information resource.
A company website is critical to a business’s online marketing strategy. In the Internet age, almost every business, whether B2B, B2C, nonprofit, local or global, needs an online presence to reach consumers.
I'm often asked how website owners can get their site listed at the top of the Google search results. Sometimes they seem obsessed with optimizing their site for particular keywords. Other times they are frustrated that they don’t drive enough traffic to their website. In either case, it’s clear that there’s only so much that a marketer can do on their own site, the on-page SEO, to optimize their pages.
If you're blogging and creating quality content that is ranking well in search engine results, then your inbound marketing strategy is paying off. Good for you!
Smart marketers should keep a close eye on Google+. Launched in 2011, Google+ is the newest of the major social networks. In just over six months, the platform amassed more than 90 million users, posing a serious challenge to LinkedIn’s 135 million members. Yet, despite this impressive growth, the adoption of Google+ pales compared to that of Facebook, which has more than 800 million users.
One benefit of online marketing is that nearly every aspect of a visitor's interaction can be measured. Web analytics, social media insights and tracking codes provide data that can prove the ROI of almost any inbound marketing campaign. In theory, this has made the marketer's life easier. We have more options, tools and resources to be better, faster and stronger.
Like Curly in the movie, City Slickers said, "it’s about just one thing." Although Curly wasn’t talking about search engine optimization, SEO has historically been about just one very singular pursuit – that of rankings. While you want your company website to land on the first page of a search engine results page (SERP), there’s much more to optimizing for search engine placement.