V2 Marketing Communications Blog

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

Posted by Chris Kelley on Tue, Feb 07, 2017

This article is an excerpt from the HubSpot eBook, “Constructing a Winning Blueprint for 2017.” Chris Kelley was one of 23 authors who contributed to this collaboration about how manufacturers can overcome the biggest marketing and sales challenges currently facing the industry. Download the eBook and see Chris’s section on page 30.

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Topics: Inbound Marketing, social media marketing, SEO, Search Engine Optimization

Why Your Website Already Ranks on Google, and how you can make it better

Posted by Chris Kelley on Mon, Jan 30, 2017

A search engine ranking on page 1 of Google is the holy grail of any website marketer. But that simple goal can be misleading. Google’s robots constantly scour the web looking for new content to index. Whether you’ve ever invested in Search Engine Optimization (SEO) strategy or not, if your website has been around for any length of time, it’s probably already indexed by Google and will show up in search results. The question is, does it show up in the results for the right searches?

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Topics: SEO

[Infographic] 12 Steps to Becoming a Google AdWords Expert

Posted by Chris Kelley on Wed, Feb 03, 2016

A web page ranking on page one of a Google search result is the holy grail of online marketing. Organic search results are great, but effective search engine optimization takes time and patience.

If you need to give your web pages an immediate boost, Google’s paid advertising service, AdWords, can help drive traffic to new or lagging landing pages.

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Topics: SEO, Search Engine Optimization

5 Modern Techniques for Better Off-Page SEO

Posted by Chris Kelley on Tue, Aug 04, 2015

The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.

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Topics: social media marketing, SEO, Search Engine Optimization, search engine marketing

[infographic] Happy 3rd Birthday Google+

Posted by Chris Kelley on Thu, Jun 19, 2014

Invite your friends to a hangout for cake and presents and a game of “Pin the +1 on the Donkey.” Google+ turns 3 years old on June 28th.

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Topics: SEO, Google Plus marketing, google plus

[VIDEO] Inbound Marketing Explained in 90 Seconds

Posted by Chris Kelley on Fri, May 30, 2014

The Internet has changed consumer's behavior. With the wealth of product information available online, buyers have more control than ever before over their buying decision. It is crucial for companies to focus on their online presence.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

SEO or Inbound Marketing: Rankings vs. Results

Posted by Chris Kelley on Wed, May 28, 2014

When I speak with clients about developing, or redeveloping their company website, I am often asked if we can get their site to appear at the top of search results.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

Why Your Website Needs Responsive Web Design

Posted by Bryan Garrett on Tue, May 06, 2014

The mobile device market is expanding by the day. As of January 2014, 58% of American adults have smartphones and 42% of American adults own a tablet computer. We are getting to the point of not being able to keep up with the onslaught of different mobile device screen sizes.

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Topics: SEO, mobile website, Website Design

[INFOGRAPHIC] Getting to Know Google

Posted by Chris Kelley on Thu, Apr 24, 2014

In its short lifetime, Google has grown into one of the most successful and powerful world corporations. It can literally determine the fortunes of a company by the ranking it gives them for search queries. For some companies, a high ranking on Google can be worth millions.

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Topics: SEO, Search Engine Optimization, google plus

3 “Big Data” Metrics to Unlock Inbound Marketing ROI

Posted by Chris Kelley on Fri, Mar 28, 2014

We have entered the age of “big data.” Everywhere you turn, someone is talking about the deluge of data being collected by virtually every enterprise at every level. From marketing to finance to customer service, data is now a big deal if – and it’s a big if – you have what it takes to analyze all that data and know how to effectively apply that analysis to your inbound marketing.

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Topics: Inbound Marketing, SEO, web forms

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