V2 Marketing Communications Blog

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

Posted by Chris Kelley on Tue, Feb 07, 2017

This article is an excerpt from the HubSpot eBook, “Constructing a Winning Blueprint for 2017.” Chris Kelley was one of 23 authors who contributed to this collaboration about how manufacturers can overcome the biggest marketing and sales challenges currently facing the industry. Download the eBook and see Chris’s section on page 30.

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Topics: Inbound Marketing, social media marketing, SEO, Search Engine Optimization

[Infographic] 12 Steps to Becoming a Google AdWords Expert

Posted by Chris Kelley on Wed, Feb 03, 2016

A web page ranking on page one of a Google search result is the holy grail of online marketing. Organic search results are great, but effective search engine optimization takes time and patience.

If you need to give your web pages an immediate boost, Google’s paid advertising service, AdWords, can help drive traffic to new or lagging landing pages.

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Topics: SEO, Search Engine Optimization

5 Modern Techniques for Better Off-Page SEO

Posted by Chris Kelley on Tue, Aug 04, 2015

The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.

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Topics: social media marketing, SEO, Search Engine Optimization, search engine marketing

10 Search Engine Optimization Myths Debunked

Posted by Chris Kelley on Tue, Sep 09, 2014

Search engines are constantly refining the way they determine search ranking and results. In just the past couple of years, Google’s Panda, Penguin and Hummingbird algorithm updates have forced a major shift for search engine optimization (SEO) professionals from obsessing over link-building and keywords to a focus on quality content. But this fast-changing environment has also produced a shocking amount of misinformation about SEO best practices.

Here, we debunk 10 common SEO myths, and provide tips to save you valuable time and effort so you can focus on the search marketing tactics that really matter.

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Topics: Inbound Marketing, Search Engine Optimization, social search

12 Common Sense Website Tweaks to Improve Search Engine Optimization

Posted by Chris Kelley on Thu, Sep 04, 2014

Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science.

Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results.

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Topics: Search Engine Optimization, search engine marketing

Optimize Website Conversion to Improve Inbound Marketing [infographic]

Posted by Chris Kelley on Wed, Aug 27, 2014

When developing websites and inbound marketing campaigns, I get a common request. Clients want their websites to show up at the top of search engine results. Why? Because a top search engine ranking means more traffic to the website, of course.

But did you develop your company website simply to attract an audience, or is it more customers that you're really after?

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Topics: Inbound Marketing, Search Engine Optimization

Why Your Facebook Posts Aren’t Seen and 5 Things You Can Do About It

Posted by Chris Kelley on Tue, Jul 29, 2014

There’s no denying that social media marketing is a necessity for any business trying to promote their company online. With search engines giving more weight to web pages whose content gets shared, liked and commented on, search engine optimization is just one reason that effective social media marketing is essential to businesses success.

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Topics: social media marketing, Search Engine Optimization, marketing on facebook

[VIDEO] Inbound Marketing Explained in 90 Seconds

Posted by Chris Kelley on Fri, May 30, 2014

The Internet has changed consumer's behavior. With the wealth of product information available online, buyers have more control than ever before over their buying decision. It is crucial for companies to focus on their online presence.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

SEO or Inbound Marketing: Rankings vs. Results

Posted by Chris Kelley on Wed, May 28, 2014

When I speak with clients about developing, or redeveloping their company website, I am often asked if we can get their site to appear at the top of search results.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

[INFOGRAPHIC] Getting to Know Google

Posted by Chris Kelley on Thu, Apr 24, 2014

In its short lifetime, Google has grown into one of the most successful and powerful world corporations. It can literally determine the fortunes of a company by the ranking it gives them for search queries. For some companies, a high ranking on Google can be worth millions.

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Topics: SEO, Search Engine Optimization, google plus

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