V2 Marketing Communications Blog

5 Modern Techniques for Better Off-Page SEO

Posted by Chris Kelley on Tue, Aug 04, 2015

The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.

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Topics: social media marketing, SEO, Search Engine Optimization, search engine marketing

12 Common Sense Website Tweaks to Improve Search Engine Optimization

Posted by Chris Kelley on Thu, Sep 04, 2014

Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science.

Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results.

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Topics: Search Engine Optimization, search engine marketing

11 Inbound Link Building Tips that Boost SEO

Posted by Chris Kelley on Tue, Feb 11, 2014

A company website is critical to a business’s online marketing strategy. In the Internet age, almost every business, whether B2B, B2C, nonprofit, local or global, needs an online presence to reach consumers.

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Topics: SEO, Search Engine Optimization, search engine marketing

10 Pro Tips for Creating Killer Inbound Marketing Content

Posted by Chris Kelley on Thu, Oct 17, 2013

At the core of your successful inbound marketing program is a consistent stream of website content. Not surprisingly, that’s not so easy to do day after day, week after week. So savvy publishers and knowledgeable editors use a few tips, tools, and techniques to make sure the great ideas that produce killer content keep on coming.

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Topics: Inbound Marketing, social media marketing, Search Engine Optimization, search engine marketing

An Introduction to Paid Search for Search Engine Marketing

Posted by Chris Kelley on Tue, Sep 17, 2013

Understanding the difference between paid search (PPC) and organic search can help you use both aspects of search engine marketing (SEM) to drive traffic to your website, convert visitors into leads, and ultimately increase revenue from your website.

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Topics: Search Engine Optimization, search engine marketing

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