The goal of every search engine is to return the most relevant results for the visitor’s search query. Although they all use different, often top-secret algorithms, the basic premise is that a page will show up in search results because it mentions the terms that were being searched.Read More
V2 Marketing Communications Blog
Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science.
Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results.Read More
A company website is critical to a business’s online marketing strategy. In the Internet age, almost every business, whether B2B, B2C, nonprofit, local or global, needs an online presence to reach consumers.
At the core of your successful inbound marketing program is a consistent stream of website content. Not surprisingly, that’s not so easy to do day after day, week after week. So savvy publishers and knowledgeable editors use a few tips, tools, and techniques to make sure the great ideas that produce killer content keep on coming.
Understanding the difference between paid search (PPC) and organic search can help you use both aspects of search engine marketing (SEM) to drive traffic to your website, convert visitors into leads, and ultimately increase revenue from your website.