V2 Marketing Communications Blog

Measuring Online Public Relations Effectiveness [Infographic]

Posted by Chris Kelley on Wed, Dec 14, 2016

The overwhelming availability of information in recent years has shifted control of sales, marketing and public relations from businesses to consumers. This digital revolution, however, provides detailed insights into the ROI of marketing and PR activities.

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Topics: public relations

10 Tips for Working With the Media

Posted by Chris Kelley on Tue, Jul 09, 2013

Congratulations! Your inbound marketing program is moving right along. You frequently publish interesting blog articles that position your company as a thought leader and an expert in your industry.

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Topics: Inbound Marketing, public relations, corporate communications

Why Press Releases Pack a Big Online Punch

Posted by Heather Kelley on Tue, Mar 12, 2013

Most people consider the press release as simple, traditional method of disseminating news about a business, its products, and its services. Press releases have gotten shorter over the years in a nod to online communication channels. They are generally 3-4 paragraphs, written in a newsworthy fashion, telling a story about your business, employees or an industry related topic.

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Topics: content marketing, public relations, press release

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