The overwhelming availability of information in recent years has shifted control of sales, marketing and public relations from businesses to consumers. This digital revolution, however, provides detailed insights into the ROI of marketing and PR activities.Read More
V2 Marketing Communications Blog
Topics: public relations
Most people consider the press release as simple, traditional method of disseminating news about a business, its products, and its services. Press releases have gotten shorter over the years in a nod to online communication channels. They are generally 3-4 paragraphs, written in a newsworthy fashion, telling a story about your business, employees or an industry related topic.