V2 Marketing Communications Blog

Why Press Releases Pack a Big Online Punch

Posted by Heather Kelley on Tue, Mar 12, 2013

Most people consider the press release as simple, traditional method of disseminating news about a business, its products, and its services. Press releases have gotten shorter over the years in a nod to online communication channels. They are generally 3-4 paragraphs, written in a newsworthy fashion, telling a story about your business, employees or an industry related topic.

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Topics: content marketing, public relations, press release

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