V2 Marketing Communications Blog

Digital Marketing Trends Small Businesses Need to Know [Infographic]

Posted by Chris Kelley on Tue, Sep 20, 2016

From the phenomenon of Pokémon Go, to the release of the new iPhone, to the hottest new social network, there’s no denying the shift toward a digital world. It seems like every day there is a new trend or software product small businesses must absolutely need to know about. It can leave many SMBs scrambling to keep up. But what should the discerning small business owner focus on to realistically improve business?

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Topics: online marketing

The Inbound Marketing Treasure Map

Posted by Chris Kelley on Wed, Jul 23, 2014

Aye, all you scallywags. Your prospects and customers are on a treasure hunt for information all across the Internet. And X marks the spot on the virtual treasure map that leads them to their prize – your valuable content. Aaarrrgggg.

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Topics: Inbound Marketing, online marketing, B2B sales

5 Internet Marketing Tactics for Nonprofit Organizations

Posted by Heather Kelley on Wed, Mar 19, 2014

As a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing strategies, to attract potential donors online. With a sound marketing plan, and using the right online mix, you can elicit more donations and find marketing for nonprofits quite simple for your organization.

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Topics: online marketing, Non Profit Communications, marketing for nonprofits

Under the Hood of an Inbound Lead Generation Machine

Posted by Chris Kelley on Tue, Mar 04, 2014

Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What’s up with that?

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Topics: Inbound Marketing, lead generation, online marketing

4 Simple Ways to Align Sales & Marketing

Posted by Chris Kelley on Thu, Feb 20, 2014

Businesses are increasingly adopting inbound marketing strategies in order to provide a steady supply of qualified sales leads. Inbound marketing attracts traffic to the company’s website by offering relevant and valuable content that people search for on the Web, converting site traffic into leads and finally, converting the leads into sales.

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Topics: Inbound Marketing, lead generation, online marketing

3 Ways CTAs Convert Website Visitors into Qualified Leads

Posted by Chris Kelley on Thu, Jan 30, 2014

Admit it, it’s happened to you. You go online with the intention of reading a news article and, half an hour later you find yourself watching YouTube videos or looking up obscure information on Wikipedia. You’re not alone.

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Topics: Inbound Marketing, lead generation, online marketing

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