V2 Marketing Communications Blog

How to Tell if Your Marketing Actually Works

Posted by Heather Kelley on Mon, Apr 15, 2013

Anyone who manages a sizable marketing budget is often asked to provide solid numbers to demonstrate the result of their marketing campaigns. The types of results depend on the marketing media you chose for your campaign. Some media are more difficult than others to measure, but may be equally important to your business. Of course, you must determine the goals you would like to accomplish before starting your marketing strategy. Once your goals have been established, there are many simple, low cost ways to track your efforts.

Read More

Topics: Marketing, Inbound Marketing, social media marketing

11 Ways to Increase Sales Using a Product or Service Voucher

Posted by Deb Strout on Mon, Apr 08, 2013

If you're looking for an effective way to increase foot traffic and boost sales to your business or your website, consider offering a complimentary product or service voucher.

Read More

Topics: Marketing, graphic design, Advertising

Will Your Social Media Message Still Be Valuable in 15 Seconds?

Posted by Kathy Velasco on Tue, Mar 26, 2013

Smaller and faster. Faster and shorter. Quick. Snippets. In our attention deficit society, attention spans are getting shorter by the day, and it’s being trained by social media messages to expect the most in the least amount of time. (ooh, look. Something shiny.)

Read More

Topics: Marketing, Social Media, Facebook

How to Build Your Business by Building Relationships

Posted by Chris Kelley on Wed, Mar 20, 2013

You wouldn't walk into a party and ask the first person that shakes your hand to marry you (would you?). So it is with effective inbound marketing – your marketing offer should be tailored to your buyer's interest. After all, people buy from people they know, like and trust.

Read More

Topics: Marketing, Inbound Marketing, Social Media

The Dos and Don’ts of Basic Online Marketing

Posted by Kathy Velasco on Sun, Mar 17, 2013

Everyone knows that marketing strategies are shifting away from traditional methods and turning toward the use of the internet to promote your company’s message, services and products online. But most people are just starting to understand how online marketing works. Truth be told, we’re just starting to scratch the surface.

Read More

Topics: Marketing, Social Media, social media marketing

13 Reasons Users are Leaving Facebook

Posted by Kathy Velasco on Mon, Mar 04, 2013

Facebook is still the most prolific member of the social media network with over 1 billion members!  Why do we like it so much?  The reasons are probably as varied as its users. Some use Facebook to keep current with friends and business associates. Others like how easy it is to find people – old friends, distant family members.

Read More

Topics: Marketing, Social Media, Facebook

How to Simplify Social Media with Facebook Administrator Roles

Posted by Chris Kelley on Tue, Feb 26, 2013

Your company Facebook page is a core component of any social media marketing strategy. Monitoring and maintaining your business Facebook page can be time consuming, but you don’t need to do it all yourself. Spread the workload by assigning several Facebook page administrators different roles depending on their task.

Read More

Topics: Marketing, Social Media, Facebook

4 Ways to Handle Negative Comments on Social Media

Posted by Chris Kelley on Tue, Feb 05, 2013

The ease with which a disgruntled customer can rant about your company and brand on social networks may scare you away from incorporating them into your marketing plan. Don’t let it. As the saying goes, “You can’t please all of the people all of the time.” And in our socially connected world, dealing with negative comments on Facebook and Twitter is just part of the reality of running a business.

Read More

Topics: Marketing, Social Media, Facebook

5 New Ways to Distribute Your Nonprofit Annual Report

Posted by Kathy Velasco on Wed, Jan 30, 2013

In part one and part two of this series, we discussed the content of the nonprofit annual report. This article will touch on the delivery options for that content.

Read More

Topics: Marketing, graphic design, Non Profit Communications

12 Themes of Stellar Nonprofit Annual Reports

Posted by Kathy Velasco on Wed, Jan 23, 2013

In part one of this series, we outlined the seven essential elements that every nonprofit annual report should have.  Now, you are faced with actually filling the pages. Perhaps the most daunting part of creating an annual report is putting pen to paper.

Read More

Topics: Marketing, graphic design, Non Profit Communications

Subscribe to Email Updates

Get Social

Download the free eBook, Lead Generation Lessons from 4000 Businesses
How to Create an Effective Inbound Marketing Campaign, Free eBook Download
Get a Free Inbound Marketing Assessment