Anyone who manages a sizable marketing budget is often asked to provide solid numbers to demonstrate the result of their marketing campaigns. The types of results depend on the marketing media you chose for your campaign. Some media are more difficult than others to measure, but may be equally important to your business. Of course, you must determine the goals you would like to accomplish before starting your marketing strategy. Once your goals have been established, there are many simple, low cost ways to track your efforts.
V2 Marketing Communications Blog
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Smaller and faster. Faster and shorter. Quick. Snippets. In our attention deficit society, attention spans are getting shorter by the day, and it’s being trained by social media messages to expect the most in the least amount of time. (ooh, look. Something shiny.)
You wouldn't walk into a party and ask the first person that shakes your hand to marry you (would you?). So it is with effective inbound marketing – your marketing offer should be tailored to your buyer's interest. After all, people buy from people they know, like and trust.
Everyone knows that marketing strategies are shifting away from traditional methods and turning toward the use of the internet to promote your company’s message, services and products online. But most people are just starting to understand how online marketing works. Truth be told, we’re just starting to scratch the surface.
Facebook is still the most prolific member of the social media network with over 1 billion members! Why do we like it so much? The reasons are probably as varied as its users. Some use Facebook to keep current with friends and business associates. Others like how easy it is to find people – old friends, distant family members.
Your company Facebook page is a core component of any social media marketing strategy. Monitoring and maintaining your business Facebook page can be time consuming, but you don’t need to do it all yourself. Spread the workload by assigning several Facebook page administrators different roles depending on their task.
The ease with which a disgruntled customer can rant about your company and brand on social networks may scare you away from incorporating them into your marketing plan. Don’t let it. As the saying goes, “You can’t please all of the people all of the time.” And in our socially connected world, dealing with negative comments on Facebook and Twitter is just part of the reality of running a business.
In part one of this series, we outlined the seven essential elements that every nonprofit annual report should have. Now, you are faced with actually filling the pages. Perhaps the most daunting part of creating an annual report is putting pen to paper.