V2 Marketing Communications Blog

Why Nonprofits Should Not Send Email Blasts

Posted by Chris Kelley on Tue, Jul 26, 2016

Despite the wealth of data about why it’s more effective to create inbound marketing content that is tailored to specific audiences, many nonprofit organizations cannot resist the temptation to send the same email “blast” to their entire contact list.

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Topics: Inbound Marketing, email marketing, marketing for nonprofits

How Nonprofits can Do Inbound Marketing

Posted by Chris Kelley on Tue, Jul 19, 2016

As people spend more and more time online, many nonprofit organizations are discovering the ways they’ve always done their marketing, isn’t working as well anymore to attract donors and volunteers. Traditional marketing, like direct mail “asks” often goes straight into the trash. Newspaper, TV and radio ads are expensive, and yield nominal results. And while most organizations have a website, and use email and social media, many struggle to use these channels to their full potential.

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Topics: Inbound Marketing, marketing for nonprofits

6 Inbound Marketing Tips for Nonprofit Organizations

Posted by Chris Kelley on Wed, Jul 13, 2016

Inbound marketing is a marketing methodology that is designed to attract visitors as they spend their time online, convert them into contacts, donors and evangelists for your nonprofit’s cause. Many nonprofit organizations find the inbound marketing methodology to be more effective that traditional marketing for building their contact list, and converting more donors, volunteers and evangelists for their cause.

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Topics: Inbound Marketing, marketing for nonprofits

An Introduction to Inbound Marketing for Nonprofits

Posted by Chris Kelley on Thu, Jul 07, 2016

If you think about how you used to build awareness for the mission of your nonprofit organization, your marketing was probably pretty straightforward. Most of your marketing resources were likely spent on “one-to-many” marketing tactics – things like solicitation letters, glossy print newsletters and events. Depending on the size and scope of your organization, you may have also used PR, Radio, TV, Billboards and other traditional methods to get the word out about your cause and reach as many people as possible.

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Topics: Inbound Marketing, marketing for nonprofits

5 Internet Marketing Tactics for Nonprofit Organizations

Posted by Heather Kelley on Wed, Mar 19, 2014

As a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing strategies, to attract potential donors online. With a sound marketing plan, and using the right online mix, you can elicit more donations and find marketing for nonprofits quite simple for your organization.

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Topics: online marketing, Non Profit Communications, marketing for nonprofits

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