Despite the wealth of data about why it’s more effective to create inbound marketing content that is tailored to specific audiences, many nonprofit organizations cannot resist the temptation to send the same email “blast” to their entire contact list.Read More
V2 Marketing Communications Blog
As people spend more and more time online, many nonprofit organizations are discovering the ways they’ve always done their marketing, isn’t working as well anymore to attract donors and volunteers. Traditional marketing, like direct mail “asks” often goes straight into the trash. Newspaper, TV and radio ads are expensive, and yield nominal results. And while most organizations have a website, and use email and social media, many struggle to use these channels to their full potential.Read More
Inbound marketing is a marketing methodology that is designed to attract visitors as they spend their time online, convert them into contacts, donors and evangelists for your nonprofit’s cause. Many nonprofit organizations find the inbound marketing methodology to be more effective that traditional marketing for building their contact list, and converting more donors, volunteers and evangelists for their cause.Read More
If you think about how you used to build awareness for the mission of your nonprofit organization, your marketing was probably pretty straightforward. Most of your marketing resources were likely spent on “one-to-many” marketing tactics – things like solicitation letters, glossy print newsletters and events. Depending on the size and scope of your organization, you may have also used PR, Radio, TV, Billboards and other traditional methods to get the word out about your cause and reach as many people as possible.Read More
As a nonprofit organization, the right nonprofit marketing plan is essential to reach potential donors. Since most of your funds come from donors, organizations, and other businesses, you have to use the proper nonprofit marketing strategies, to attract potential donors online. With a sound marketing plan, and using the right online mix, you can elicit more donations and find marketing for nonprofits quite simple for your organization.