V2 Marketing Communications Blog

5 Business Blogging Best Practices

Posted by Chris Kelley on Wed, Mar 26, 2014

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while supporting a strategy that provides business growth.

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Topics: marketing for manufacturing industry, SEO, Blog

[DATA] Study Shows Manufacturers Shifting to Content Marketing

Posted by Chris Kelley on Wed, Jan 15, 2014

Like any other consumer, when technical and engineering professionals have a problem, they generally look for help online. Successful manufacturing and industrial suppliers are adapting their marketing mix accordingly, shifting budget and resources to digital marketing methods to connect with their audience, according to a survey from GlobalSpec.

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Topics: Inbound Marketing, content marketing, marketing for manufacturing industry

How Manufacturers Can Build an Inbound Marketing Machine

Posted by Chris Kelley on Mon, Dec 23, 2013

Industrial manufacturing buyers are using the Internet more and more in their day-to-day work-related tasks. The wealth of information available online, allows engineers and technical consumers to conduct online research, and locate products, services and suppliers on their own. This ability for the customer to “self-educate,” has transformed their buying cycle and challenged traditional manufacturing marketing and sales processes for suppliers and manufacturers.

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Topics: Inbound Marketing, lead generation, marketing for manufacturing industry

The Manufacturing Industry Case for Inbound Marketing

Posted by Chris Kelley on Fri, Jun 14, 2013

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Topics: Inbound Marketing, content marketing, marketing for manufacturing industry

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