V2 Marketing Communications Blog

How Manufacturing Companies can Attract More Sales Leads

Posted by Chris Kelley on Wed, Dec 02, 2015

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. Until the product gets redesigned, or unless the supplier really messes up, the manufacturer will likely be the preferred vendor for some time.

This is an ideal circumstance for a sales rep or distributor of industrial parts, since their role in this scenario is simply to fulfill repeat orders and continue to service the account. However, when your competition has long-standing relationships with their vendors and customers, it can be a challenge to land new business.

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Topics: Inbound Marketing, marketing for manufacturing industry

How Inbound Marketing Generates Leads for Manufacturing Companies

Posted by Chris Kelley on Fri, Jan 09, 2015

Until recently, industrial marketers had success with traditional, “outbound,” marketing channels. New business was forged at trade shows, and leads were generated through printed directories, trade magazine ads and direct mail. Buyers were forced to seek out company sales reps for technical information, education or advice.

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Topics: Inbound Marketing, marketing for manufacturing industry

How Inbound Marketing Can Shorten the Manufacturer’s Buying Cycle

Posted by Chris Kelley on Thu, Dec 04, 2014

As a marketer in an industrial manufacturing field, it can be a challenge to convince your owner or CEO of the benefits of inbound marketing. After all, they say, your customers are serious technical people who don’t use social media or the Internet to shop around like consumers do, right?

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Topics: marketing for manufacturing industry

How Inbound Marketing Can Help Your Manufacturing Business

Posted by Chris Kelley on Wed, Nov 19, 2014

You’ve heard about inbound marketing, but you may wonder just how it can help your manufacturing business. For some embarking on this new territory means putting away old familiar marketing methods, and considering new tactics that look completely different and may feel a little intimidating.

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Topics: Inbound Marketing, marketing for manufacturing industry

6 Tips for a Successful Manufacturing Company Blog

Posted by Chris Kelley on Thu, Jul 03, 2014

The single most critical element of inbound marketing is content. In order to attract visitors to your website, click through on an email, or fill out a form, you’ve got to give them a reason – and a great content offer is certainly one. Here’s the challenge. It needs to be good. That can mean it’s emotional, funny, educational or insightful. What it can’t be is dull, uninformative, or dry.

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Topics: Inbound Marketing, marketing for manufacturing industry, blogging

Why Manufacturing Companies Need a Responsive Website

Posted by Chris Kelley on Fri, Jun 27, 2014

Have you ever visited a website on your smartphone, only to see a tiny version of the same website you would see on your desktop computer? So you pinch and swipe to zoom way in, then move the site around and enlarge and shrink it as needed to read and click on things. That is not responsive web design.

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Topics: marketing for manufacturing industry, mobile website, Website Design, responsive website design

How to use Analytics to Prove Inbound Marketing ROI

Posted by Chris Kelley on Mon, May 19, 2014

You work hard to keep your content marketing machine fueled up. Your blogs are optimized for SEO, you’re killing it on social media, and your inbound marketing strategy is generating leads. The final component in your new marketing campaign strategy is to review your campaigns with analytic tools. Which campaigns were the most successful? How do you prove the value of each campaign?

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Topics: Inbound Marketing, content marketing, marketing for manufacturing industry

The 5-Part Blueprint for a Lead Generation Machine

Posted by Chris Kelley on Fri, May 09, 2014

Generating leads – both high in quantity and quality – is the most important objective for manufacturing marketers. A substantial 43% said that customer acquisition is their primary marketing goal, according to a GlobalSpec survey. A successful online lead generation machine is what keeps the funnel full of sales prospects while you sleep.

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Topics: Inbound Marketing, lead generation, marketing for manufacturing industry

9 Marketing Blogs Every Industrial Manufacturer Should Follow

Posted by Chris Kelley on Tue, Apr 22, 2014

The Internet offers a treasure trove of information on virtually any subject. That’s why inbound marketing works so well to attract visitors who are doing research online about the products and services they are interested in, while they make their purchasing decisions.

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Topics: Inbound Marketing, marketing for manufacturing industry

5 Ways a Manufacturing Company Can Do Inbound Marketing

Posted by Chris Kelley on Thu, Apr 17, 2014

Sales reps for manufacturing companies are losing influence as industrial buyers increasingly turn to the Internet for research about the products and services they need. Successful manufacturing companies are realizing that their company website is a tool that is under-utilized. As a result, they’re adopting inbound marketing strategies, ramping up their website and social media channels to generate more sales leads online.

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Topics: Inbound Marketing, content marketing, marketing for manufacturing industry

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