V2 Marketing Communications Blog

The End is Near! A 5 Point End-of-the-Year Marketing Checklist

Posted by Kathy Velasco on Tue, Nov 29, 2016

Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2016 marketing. Understanding what you accomplished this year will help you set measurable business goals for next year, and identify the marketing activities you’ll need to work on to achieve them.

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Topics: Marketing

An Introduction to Cause Marketing

Posted by Chris Kelley on Tue, Dec 03, 2013

'Tis the season to be charitable. After the Black Friday, Small Business Saturday and Cyber Monday shopping frenzy, comes, Giving Tuesday (#givingtuesday), a movement to create a national day of giving to kick off the holiday season. Giving Tuesday celebrates and encourages charitable activities that support non-profit organizations.

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Topics: Marketing, Internet Marketing, cause marketing

6 Fundamental Tips for Optimizing Landing Pages

Posted by Chris Kelley on Mon, Nov 18, 2013

Your company website contains a lot of information. In addition to general information about your business, the typical mission and vision page and a contact form, a B2B website, developed with inbound marketing in mind, is the hub of your company’s marketing efforts. It attracts traffic and helps with lead generation. But with so much information available spread over so many pages of your website, how do anonymous visitors know where to find exactly the information they're looking for? The answer is to offer a variety of landing pages.

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Topics: Marketing, Inbound Marketing, lead generation

The 6 Marketing Metrics that can Justify Your Existence

Posted by Chris Kelley on Wed, Nov 06, 2013

As a corporate marketing director, the success of your marketing department is often demonstrated by the results you can prove. You consistently monitor a variety of marketing data like website visits, conversion rates, generated leads per channel, engagement on social media platforms, blog post shares, email click-thru rates, and more.

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Topics: Marketing, Inbound Marketing, social media marketing

How to Set Up and Use Internet Marketing Workflows

Posted by Chris Kelley on Wed, Oct 09, 2013

Your company website is the hub of your online marketing. People in all stages of their buying process visit your site, read your content and download offers. But how do you actually turn them into customers? Turning anonymous website visitors into paying customers depends on properly nurturing your leads. With the right software and analysis you can put the wealth of website data you collect to good use.

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Topics: Marketing, email marketing, Internet Marketing

How to Make Customer Personas that Maximize Inbound Marketing

Posted by Chris Kelley on Tue, Aug 06, 2013

"Location, location, location," has been the adage for success in marketing for generations. For a store, being on a busy street corner means lots of pedestrian traffic past your shop window. Ads in newspapers draw eyeballs if they're "above the fold." Morning drive-time radio and afternoon TV news get the most listeners and viewers and charge the most for broadcast ads.

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Topics: Marketing, Inbound Marketing, content marketing

5 Savvy Ways to Segment Marketing Emails

Posted by Chris Kelley on Wed, May 29, 2013

For your marketing to succeed, it needs to be relevant. Sounds obvious, but you would be surprised how many companies take their relevancy for granted, and as a result their marketing efforts suffer.

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Topics: Marketing, content marketing, email marketing

5 Graphic Design Tips for the Artistically Challenged

Posted by Deb Strout on Mon, May 20, 2013

So, you need to create a new brochure or company newsletter but you have the artistic ability of a six-year-old. Just because you are artistically challenged doesn’t mean you can’t create something that will work in a pinch! Here are five professional graphic design tips that will point you in the right direction.

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Topics: Marketing, graphic design, typesetting

Why Cats Make Purrrrfect Advertising

Posted by Chris Kelley on Thu, May 16, 2013

Humans have been obsessed with cats since the beginning of time. Egyptians thought they warded off evil and, in the Middle Ages, they were considered evil. Today, cats are all over the Internet and we think they're hilarious.

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Topics: Marketing, Advertising

How to Grow Your Email Marketing List

Posted by Chris Kelley on Thu, Apr 25, 2013

Your company contact list - one of your most valuable business assets. Those coveted names and email addresses you’ve collected are your direct line to new business prospects. Are you making the most of your list? Here are some email marketing best practices.

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Topics: Marketing, Inbound Marketing, content marketing, email marketing

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