For most manufacturing companies, social media is viewed as something for kids. Marketing on social media is perceived as being better suited for B2C companies or large national brands, if it is right for business at all – certainly not for a manufacturer of a highly specialized, technical product like, say, custom gears.
V2 Marketing Communications Blog
By now you have seen the following notification pop up in your inbox that you have received an endorsement from LinkedIn. When they were first introduced last fall, you may have found yourself wondering if this is spam or a real endorsement. And while they can seem as lazy as a Facebook ‘ Like’, LinkedIn endorsements are quickly gaining traction. I have noticed more and more endorsements hitting my inbox from people I know well, as well as from some I don’t know at all.