Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What’s up with that?
V2 Marketing Communications Blog
Does your company website generate sales leads? B2B companies that use inbound marketing methods to convert website visitors into sales leads know that not every form submission from your website is worth a follow-up call from a sales rep. How can you tell whether to nurture web leads or call them back right away?
Businesses are increasingly adopting inbound marketing strategies in order to provide a steady supply of qualified sales leads. Inbound marketing attracts traffic to the company’s website by offering relevant and valuable content that people search for on the Web, converting site traffic into leads and finally, converting the leads into sales.
Admit it, it’s happened to you. You go online with the intention of reading a news article and, half an hour later you find yourself watching YouTube videos or looking up obscure information on Wikipedia. You’re not alone.
There are many ways to generate new business, particularly online. Driving traffic to a website is easier than ever with improved SEO content, social networking, and inbound marketing. Networking has become a buzzword for utilizing leads and prospects generated from your website. But what about networking in person? Is the good old handshake a discarded old-fashioned tactic in today’s world of email and social media, or does it still work to generate leads and increase sales?
If the glut of television ads for weight loss plans and health club memberships are any indication, this must be the start of a new year. Happy New Year! Like your new year's resolution to shed a few pounds and get that svelte new bod you want, you can also resolve to whip your Internet marketing into shape this year too.
Industrial manufacturing buyers are using the Internet more and more in their day-to-day work-related tasks. The wealth of information available online, allows engineers and technical consumers to conduct online research, and locate products, services and suppliers on their own. This ability for the customer to “self-educate,” has transformed their buying cycle and challenged traditional manufacturing marketing and sales processes for suppliers and manufacturers.
We have a love/hate relationship with our email inbox. A friend once told me that he dreaded taking vacations because of the amount of email that would pile up while he was away. And don’t get me started on the practice of checking in to the office while on vacation.
Your company website contains a lot of information. In addition to general information about your business, the typical mission and vision page and a contact form, a B2B website, developed with inbound marketing in mind, is the hub of your company’s marketing efforts. It attracts traffic and helps with lead generation. But with so much information available spread over so many pages of your website, how do anonymous visitors know where to find exactly the information they're looking for? The answer is to offer a variety of landing pages.