V2 Marketing Communications Blog

Under the Hood of an Inbound Lead Generation Machine

Posted by Chris Kelley on Tue, Mar 04, 2014

Generating leads – both high in quantity and quality – is a marketer’s most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead generation campaigns are effective. What’s up with that?

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Topics: Inbound Marketing, lead generation, online marketing

[INFOGRAPHIC] Timing is Everything: Understanding B2B Buyer Behavior

Posted by Chris Kelley on Mon, Feb 24, 2014

Does your company website generate sales leads? B2B companies that use inbound marketing methods to convert website visitors into sales leads know that not every form submission from your website is worth a follow-up call from a sales rep. How can you tell whether to nurture web leads or call them back right away?

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Topics: Inbound Marketing, lead generation, B2B sales

4 Simple Ways to Align Sales & Marketing

Posted by Chris Kelley on Thu, Feb 20, 2014

Businesses are increasingly adopting inbound marketing strategies in order to provide a steady supply of qualified sales leads. Inbound marketing attracts traffic to the company’s website by offering relevant and valuable content that people search for on the Web, converting site traffic into leads and finally, converting the leads into sales.

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Topics: Inbound Marketing, lead generation, online marketing

3 Ways CTAs Convert Website Visitors into Qualified Leads

Posted by Chris Kelley on Thu, Jan 30, 2014

Admit it, it’s happened to you. You go online with the intention of reading a news article and, half an hour later you find yourself watching YouTube videos or looking up obscure information on Wikipedia. You’re not alone.

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Topics: Inbound Marketing, lead generation, online marketing

The Art of Networking for Business

Posted by Chris Kelley on Fri, Jan 10, 2014

There are many ways to generate new business, particularly online. Driving traffic to a website is easier than ever with improved SEO content, social networking, and inbound marketing. Networking has become a buzzword for utilizing leads and prospects generated from your website. But what about networking in person? Is the good old handshake a discarded old-fashioned tactic in today’s world of email and social media, or does it still work to generate leads and increase sales?

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Topics: lead generation, professional development, networking

2014 Marketing Planning: Five Questions to Ask Yourself

Posted by Chris Kelley on Thu, Jan 02, 2014

If the glut of television ads for weight loss plans and health club memberships are any indication, this must be the start of a new year. Happy New Year! Like your new year's resolution to shed a few pounds and get that svelte new bod you want, you can also resolve to whip your Internet marketing into shape this year too.

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Topics: Inbound Marketing, lead generation, Social Media, Internet Marketing

How Manufacturers Can Build an Inbound Marketing Machine

Posted by Chris Kelley on Mon, Dec 23, 2013

Industrial manufacturing buyers are using the Internet more and more in their day-to-day work-related tasks. The wealth of information available online, allows engineers and technical consumers to conduct online research, and locate products, services and suppliers on their own. This ability for the customer to “self-educate,” has transformed their buying cycle and challenged traditional manufacturing marketing and sales processes for suppliers and manufacturers.

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Topics: Inbound Marketing, lead generation, marketing for manufacturing industry

8 Tips for Excellent Email Marketing Subject Lines

Posted by Chris Kelley on Mon, Nov 25, 2013

We have a love/hate relationship with our email inbox. A friend once told me that he dreaded taking vacations because of the amount of email that would pile up while he was away. And don’t get me started on the practice of checking in to the office while on vacation.

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Topics: email marketing, lead generation, Internet Marketing

6 Fundamental Tips for Optimizing Landing Pages

Posted by Chris Kelley on Mon, Nov 18, 2013

Your company website contains a lot of information. In addition to general information about your business, the typical mission and vision page and a contact form, a B2B website, developed with inbound marketing in mind, is the hub of your company’s marketing efforts. It attracts traffic and helps with lead generation. But with so much information available spread over so many pages of your website, how do anonymous visitors know where to find exactly the information they're looking for? The answer is to offer a variety of landing pages.

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Topics: Marketing, Inbound Marketing, lead generation

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