V2 Marketing Communications Blog

How Inbound Marketing Makes your Website a Sales Tool

Posted by Chris Kelley on Wed, Sep 28, 2016

Take a moment to think about the people who visit your website. They are probably there because they have a problem or question, and are looking for the solution or answer in the content you’ve provided. That makes them a qualified lead, doesn’t it?

What if you could attract more of these qualified visitors? And then, what if you could actually convert these strangers into sales leads so that you could close more new customers? Would that help you get more business?

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Topics: Inbound Marketing, lead generation

5½ Things your Website must have to Start Generating Leads

Posted by Chris Kelley on Thu, Jun 11, 2015

I’m frequently approached by business owners and marketing directors who want to redesign their company website. Often their existing, outdated website would benefit greatly from a graphical refresh. But rarely has much thought been given to how redesigning the website will solve one basic business challenge – generating sales leads.

Smart businesses are realizing that old, “outbound” marketing tactics like trade shows and print advertising don’t work as well as they used to. So they’re shifting to digital, “inbound” marketing methods to generate leads and convert them into customers.

A company’s website is the hub of an inbound marketing strategy. Here are 5 things every inbound-focused website must have to start generating leads:

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Topics: Inbound Marketing, lead generation, Website Design

[Case Study] How Inbound Marketing Helped Employee Fiduciary Achieve Record Sales

Posted by Chris Kelley on Wed, Apr 22, 2015

For more than 10 years, Employee Fiduciary has been providing small professional services companies and their employees low-cost 401k plans. They’re not a flashy firm. In fact, they’re pretty boring. But they don’t mind. They take it as a compliment since, as a service business, they understand their job is to deliver dependable, consistent help, advice and retirement funding options. And with over 2,000 customers in all 50 states, and more than $2 billion in aggregated retirement plans, Employee Fiduciary really can’t complain.

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Topics: Inbound Marketing, lead generation

Why Inbound Lead Nurturing is Not Spam

Posted by Chris Kelley on Wed, Apr 08, 2015

Businesses that practice inbound marketing attract a lot of attention. I don’t mean that people point and gasp at their building. I mean they get a lot of visitors to their website, and their inbound strategy converts that anonymous website traffic into sales leads. But it’s not without effort, intelligence and technology.

The challenge is that most new leads from inbound marketing are not yet ready to buy. Most website visitors are likely just searching the Internet for information that helps them answer a question or solve a problem. They probably did a Google search and happened upon a helpful blog. Perhaps then, they filled out a web form to download an informative eBook.

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Topics: Inbound Marketing, lead generation

How Inbound Marketing Can Still Improve Sales Results in 2015

Posted by Chris Kelley on Tue, Mar 31, 2015

With the close of Q1 2015, companies are busy reviewing the numbers and evaluating their sales and marketing goals. If your marketing plan consists mostly of advertising, like billboards, broadcast and print, it’s hard to tell which of these activities really contribute to business growth. I mean, can you point to your billboard and say with certainty exactly how many new customers it produced?

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Topics: Inbound Marketing, lead generation, sales and marketing

Downer Super Bowl Ads – the uninvited party guest

Posted by Leslie Roxworthy on Fri, Feb 06, 2015

Well, another Super Bowl is in the books. Booyah! The Monday-morning quarterbacking of ads has come and gone, too – happy Friday! – making it the perfect time to chime in with my two cents.

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Topics: Inbound Marketing, lead generation

How to Use Lifecycle Stages to Align Marketing and Sales

Posted by Chris Kelley on Wed, Aug 06, 2014

Inbound marketing works great to attract website traffic and convert anonymous visitors in to leads. But the difference between a well-planned and executed online marketing campaign, and one that simply captures information from a contact form, is its ability to sort out the truly qualified leads from the tire kickers.

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Topics: Inbound Marketing, lead generation, B2B sales

Adding Pinterest to Your Social Media Marketing Mix

Posted by Chris Kelley on Tue, Jun 03, 2014

It’s easy to get sucked in to Pinterest and lose all track of time jumping from picture to picture. But for savvy marketers, Pinterest can be much more than images of DIY craft projects and tasty looking recipes.

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Topics: lead generation, social media marketing, Pinterest

The 5-Part Blueprint for a Lead Generation Machine

Posted by Chris Kelley on Fri, May 09, 2014

Generating leads – both high in quantity and quality – is the most important objective for manufacturing marketers. A substantial 43% said that customer acquisition is their primary marketing goal, according to a GlobalSpec survey. A successful online lead generation machine is what keeps the funnel full of sales prospects while you sleep.

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Topics: Inbound Marketing, lead generation, marketing for manufacturing industry

3 Small Web Form Tweaks for Big Online Lead Generation Gains

Posted by Chris Kelley on Fri, Mar 07, 2014

Congratulations! You’ve succeeded in attracting a new prospect to your blog article via a search engine, and moving them through their buying cycle with even more relevant content for them to download. Up until now, that visitor is still a stranger. Now it’s time for them to convert. The key to unlocking lead generation power is your web form.

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Topics: Inbound Marketing, lead generation, contact forms

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