When it comes to getting found and generating traffic to your website, nothing works better than blogging. With the recent changes in the way that search engines display search results – considering search intent and context – a business website without a fully optimized blog is poorly positioned to attract traffic and convert visitors into leads.
V2 Marketing Communications Blog
There’s no doubt that the Internet has forced a fundamental shift in culture and buying behavior. Increasingly, search engines and social networks are people’s first stop for entertainment, education and product research. Everybody knows that, right?
An essential component to improving inbound marketing is to creating content. To attract website visitors via search engines and social media and get them to stay on your site or click through on an email you've got to give them reason and, as the saying goes, “content is king.” But here's the tough part for a lot of folks, it needs to be good stuff.
If the glut of television ads for weight loss plans and health club memberships are any indication, this must be the start of a new year. Happy New Year! Like your new year's resolution to shed a few pounds and get that svelte new bod you want, you can also resolve to whip your Internet marketing into shape this year too.
If Jingle Bell Rock is playing on the radio, you know it must be December. And, for many, December means that the money left in the marketing budget equals zero! You planned the best you could, but now you have one month left….but no money.
'Tis the season to be charitable. After the Black Friday, Small Business Saturday and Cyber Monday shopping frenzy, comes, Giving Tuesday (#givingtuesday), a movement to create a national day of giving to kick off the holiday season. Giving Tuesday celebrates and encourages charitable activities that support non-profit organizations.
We have a love/hate relationship with our email inbox. A friend once told me that he dreaded taking vacations because of the amount of email that would pile up while he was away. And don’t get me started on the practice of checking in to the office while on vacation.
The launch a new marketing campaign is a commitment to a certain message. Whether that message is the promise of an ebook, an invitation to an idea-provoking webinar, or the offer of an irresistible new deal, the message is there. And if the people who decide to follow your campaign are not given what you’ve promised, you have broken that commitment.
Your company website is the hub of your online marketing. People in all stages of their buying process visit your site, read your content and download offers. But how do you actually turn them into customers? Turning anonymous website visitors into paying customers depends on properly nurturing your leads. With the right software and analysis you can put the wealth of website data you collect to good use.