V2 Marketing Communications Blog

The 6 Answers You Need to Develop an Inbound Marketing Strategy

Posted by Chris Kelley on Tue, Aug 09, 2016

Today’s consumers do their own research online. Buyers can find out nearly anything about the products and services they’re shopping for, even compare vendors, with a simple web search, right from their desktop or smartphone.

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Topics: Inbound Marketing

Why Nonprofits Should Not Send Email Blasts

Posted by Chris Kelley on Tue, Jul 26, 2016

Despite the wealth of data about why it’s more effective to create inbound marketing content that is tailored to specific audiences, many nonprofit organizations cannot resist the temptation to send the same email “blast” to their entire contact list.

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Topics: Inbound Marketing, email marketing, marketing for nonprofits

How Nonprofits can Do Inbound Marketing

Posted by Chris Kelley on Tue, Jul 19, 2016

As people spend more and more time online, many nonprofit organizations are discovering the ways they’ve always done their marketing, isn’t working as well anymore to attract donors and volunteers. Traditional marketing, like direct mail “asks” often goes straight into the trash. Newspaper, TV and radio ads are expensive, and yield nominal results. And while most organizations have a website, and use email and social media, many struggle to use these channels to their full potential.

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Topics: Inbound Marketing, marketing for nonprofits

6 Inbound Marketing Tips for Nonprofit Organizations

Posted by Chris Kelley on Wed, Jul 13, 2016

Inbound marketing is a marketing methodology that is designed to attract visitors as they spend their time online, convert them into contacts, donors and evangelists for your nonprofit’s cause. Many nonprofit organizations find the inbound marketing methodology to be more effective that traditional marketing for building their contact list, and converting more donors, volunteers and evangelists for their cause.

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Topics: Inbound Marketing, marketing for nonprofits

An Introduction to Inbound Marketing for Nonprofits

Posted by Chris Kelley on Thu, Jul 07, 2016

If you think about how you used to build awareness for the mission of your nonprofit organization, your marketing was probably pretty straightforward. Most of your marketing resources were likely spent on “one-to-many” marketing tactics – things like solicitation letters, glossy print newsletters and events. Depending on the size and scope of your organization, you may have also used PR, Radio, TV, Billboards and other traditional methods to get the word out about your cause and reach as many people as possible.

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Topics: Inbound Marketing, marketing for nonprofits

3 Ways to Show Marketing ROI

Posted by Chris Kelley on Mon, May 09, 2016

Marketing directors know that company CEOs are results oriented. They want to see the return on marketing investment (ROI). But traditional marketing is not an exact science, so too often the marketing director is limited to reporting vague metrics, like “brand awareness,” earned media, and social media “likes.”

Placing your company’s logo with a clever slogan can associate your business with a product or service in the mind of your consumer. But precisely proving the direct impact that traditional marketing campaigns have on any increase (or drop) in business can be murky.

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Topics: Inbound Marketing, marketing roi

Marketing with a Magnet, Not a Sledgehammer: an Introduction to Inbound Marketing

Posted by Chris Kelley on Wed, Feb 10, 2016

What if you time-traveled back to the 1950’s, and blew everyone’s minds by showing them a handheld device that gives you access to the bulk of human knowledge? And you use it watch crazy cat videos…

The Internet gives people unlimited access to information – and unlimited choices to make buying decisions differently than they did just a few years ago. The result is a revolutionary shift where customers, not advertisers, define their own buying process. In order to stay competitive, marketers need to adapt.

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Topics: Inbound Marketing, content marketing

The Top 10 V2 Marketing Blogs of 2015

Posted by Chris Kelley on Wed, Dec 30, 2015

It’s been a great year for Inbound Marketing at V2 Marketing. As 2015 comes to a close, we scoured our web stats and looked back through our blogs this year to find the ones you loved the most. We discovered that you were interested in proving the value of your marketing to grow your business. Some of the posts you read the most had to do with responsive websites, lead generation and social media marketing.

So, in case you missed them the first time, or just want a refresher, here are our top 10 most read blogs of 2015.

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Topics: Inbound Marketing

How Manufacturing Companies can Attract More Sales Leads

Posted by Chris Kelley on Wed, Dec 02, 2015

Companies that manufacture industrial parts often have the luxury of long-term contracts. Once a design engineer selects the supplier for a particular part that fits a project’s need, it is “designed in” to the product. Until the product gets redesigned, or unless the supplier really messes up, the manufacturer will likely be the preferred vendor for some time.

This is an ideal circumstance for a sales rep or distributor of industrial parts, since their role in this scenario is simply to fulfill repeat orders and continue to service the account. However, when your competition has long-standing relationships with their vendors and customers, it can be a challenge to land new business.

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Topics: Inbound Marketing, marketing for manufacturing industry

How Often Should You Blog?

Posted by Chris Kelley on Wed, Aug 12, 2015

It stands to reason that in order to have an effective content marketing strategy you need to create content. Blogging is a central component of every successful inbound marketing strategy because it’s a great way to continuously publish new content to your website. Your blogs show up on peoples’ search engine results pages, and attract website visitors to your website.

The articles you publish on your company blog entertain and educate readers who are actively looking for answers to the questions they ask in their search engine queries. Therefore the visitors who find your information useful enough to click through from their Google search are more qualified.

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Topics: Inbound Marketing, content marketing, blogging, content creation

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