V2 Marketing Communications Blog

How Inbound Marketing Aligns with the Buyer’s Journey

Posted by Chris Kelley on Tue, Mar 28, 2017

Plenty of research shows the impact the Internet has made on commerce. Besides the ability to buy just about anything online, today’s consumers do their own online research before making a major purchase, and, in fact, use the internet to find answers to their pains and problems before even considering a purchase.

When making a major purchase, buyers tend to follow a predictable pattern that usually starts with an online search, but varies according to their buyer’s journey.

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Topics: Inbound Marketing, sales and marketing

Why Your Manufacturing Company Website Does Not Generate Leads: and what you can do about it

Posted by Chris Kelley on Tue, Feb 07, 2017

This article is an excerpt from the HubSpot eBook, “Constructing a Winning Blueprint for 2017.” Chris Kelley was one of 23 authors who contributed to this collaboration about how manufacturers can overcome the biggest marketing and sales challenges currently facing the industry. Download the eBook and see Chris’s section on page 30.

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Topics: Inbound Marketing, social media marketing, SEO, Search Engine Optimization

How Inbound Marketing Makes your Website a Sales Tool

Posted by Chris Kelley on Wed, Sep 28, 2016

Take a moment to think about the people who visit your website. They are probably there because they have a problem or question, and are looking for the solution or answer in the content you’ve provided. That makes them a qualified lead, doesn’t it?

What if you could attract more of these qualified visitors? And then, what if you could actually convert these strangers into sales leads so that you could close more new customers? Would that help you get more business?

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Topics: Inbound Marketing, lead generation

4 Elements to Understand Buyer Personas for Content Marketing

Posted by Chris Kelley on Tue, Sep 13, 2016

Consumers today do not depend on a sales rep to provide them with information about the products they’re shopping for. In fact, an unsolicited postal or email, or cold call is more often than not, a turn off. Instead shoppers simply go online and do a quick Google search to look up product details and compare vendors and pricing, all on their own.

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Topics: Inbound Marketing, content marketing

How to Solve your Website Conversion Problem

Posted by Chris Kelley on Tue, Sep 06, 2016

I often speak with business owners and marketers who are frustrated that they don’t get the results they expect from their website and online marketing. They believe that more website visitors will translate into more business, so they’re invested time and money into various marketing tactics, like search engine optimization, social media marketing, and paid digital ads, but have not seen these activities pay off in terms of increased leads and sales.

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Topics: Inbound Marketing

How to Nurture Leads using Marketing Automation

Posted by Chris Kelley on Tue, Aug 30, 2016

Think about your last major purchase. Whether it was a new car, an office computer, or piece of machinery, you probably did your research first. If you’re like most consumers today, you probably did a Google search, looked at online reviews and visited several vendor websites before eventually buying.

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Topics: Inbound Marketing

How Inbound Marketing Campaigns Attract Visitors to Your Website

Posted by Chris Kelley on Tue, Aug 23, 2016

Congratulations! You’re blogging, sending emails and posting on social media. You’ve got this content marketing business down pat, right? But are your online marketing efforts producing the traffic, leads and sales you expected? If you answered “no,” you are not alone. You just need a method to your madness.

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Topics: Inbound Marketing, content marketing

The Essential Components of an Inbound Marketing GamePlan

Posted by Chris Kelley on Tue, Aug 16, 2016

Inbound marketing is a group effort. Successfully implementing inbound marketing at your company requires everyone to be on the same page. This means getting everyone around the table and allowing everyone an opportunity to share their perspective. When everyone shares a voice, everyone shares ownership.

With so many variables and choices, you need a comprehensive road map to guide you to your business growth goals. Here are the four components of an Inbound Marketing GamePlan.

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Topics: Inbound Marketing

The 6 Answers You Need to Develop an Inbound Marketing Strategy

Posted by Chris Kelley on Tue, Aug 09, 2016

Today’s consumers do their own research online. Buyers can find out nearly anything about the products and services they’re shopping for, even compare vendors, with a simple web search, right from their desktop or smartphone.

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Topics: Inbound Marketing

Why Nonprofits Should Not Send Email Blasts

Posted by Chris Kelley on Tue, Jul 26, 2016

Despite the wealth of data about why it’s more effective to create inbound marketing content that is tailored to specific audiences, many nonprofit organizations cannot resist the temptation to send the same email “blast” to their entire contact list.

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Topics: Inbound Marketing, email marketing, marketing for nonprofits

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