As a marketer, you work hard to execute your content marketing plan. You diligently monitor your business website, write your company blogs and post to your social media company pages. You measure website visits, conversion rates, leads generated by channel, engagement on social media platforms, blog post shares, email click-through rates…the list goes on and on. But when the time comes to present the impact of your marketing efforts to your boss, you struggle to justify the money you spend on marketing.Read More
V2 Marketing Communications Blog
Inbound marketing is a permission-based marketing methodology that draws traffic to your website by offering relevant, valuable content, converting website visitors into leads and ultimately, closing sales.
Business marketing is undergoing a revolution. The Internet has empowered consumers and changed people’s buying habits. More & more of the things buyers used to do offline, like researching products and getting news, they now do online.
In today’s marketplace, your website is the most important marketing tool you have for online lead generation. As the hub of your branding and marketing strategy, your company website is the destination for visitors who have found it in a search, your other advertising, or from the URL or QR code on your business card. But does your business website produce the marketing, leads or sales results you expect?
My first job after graduating college was as a cub reporter at a daily newspaper. Each morning, 6am, was the daily editorial meeting. All the reporters, photographers and editors would pitch their story ideas for that day’s paper. We’d talk about dozens of potential articles every morning and plan out what we would publish.