V2 Marketing Communications Blog

[infographic] Google Plus Post Ads for the Masses

Posted by Chris Kelley on Wed, Feb 11, 2015

Once upon a time – 1998 to be exact – two Ph.D. students out of Stanford put their brains together to work on a dissertation theme. The idea was to understand the mathematical properties behind the Web, the algorithms that connected one source of information with the next. They called it the “web crawler” because it linked information with back pages of other information that already existed on the web. Slowly, they compiled data. Then the data grew. They soon realized the need for some sort of center engine, a search engine of sorts, to put all of the information in one place. Hence, Google was born – the name a mathematical term “googol” meaning ten billion zeros.

The possibilities were endless. Before long, Google had expanded beyond just being a search engine – it included email accounts (Gmail), a totally digital storage service online (Google drive), and a virtual office space (Google Docs). Today Google covers everything from Smartphones and tablets to earphones, music players, drones and self-drive cars. The possibilities continue to be endless.

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Topics: Google Plus marketing

[infographic] Happy 3rd Birthday Google+

Posted by Chris Kelley on Thu, Jun 19, 2014

Invite your friends to a hangout for cake and presents and a game of “Pin the +1 on the Donkey.” Google+ turns 3 years old on June 28th.

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Topics: SEO, Google Plus marketing, google plus

Is Social Media Marketing Right for Manufacturers?

Posted by Chris Kelley on Tue, Jun 17, 2014

For most manufacturing companies, social media is viewed as something for kids. Marketing on social media is perceived as being better suited for B2C companies or large national brands, if it is right for business at all – certainly not for a manufacturer of a highly specialized, technical product like, say, custom gears.

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Topics: social media marketing, Google Plus marketing, LinkedIn marketing

Why & How to Set Up Google Authorship

Posted by Chris Kelley on Tue, Jan 28, 2014

If you're blogging and creating quality content that is ranking well in search engine results, then your inbound marketing strategy is paying off. Good for you!

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Topics: SEO, Search Engine Optimization, Google Plus marketing

How to Set Up Your Google+ Business Page in 5 Easy Steps

Posted by Chris Kelley on Wed, Jan 22, 2014

Marketing directors at B2B companies are responsible for keeping current on an increasing number of marketing channels. Between updating the company website, email marketing and social posting, it can be a challenge to keep all the plates spinning, and be able to show the marketing ROI. The last thing you may want is one more social network to manage. But Google+ is not just any social network. Since Google uses data from Google+ to improve its search engine results, business that want to improve their SEO can benefit from a Google+ business page.

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Topics: Google Plus marketing, google plus

Why Google+ Matters for Online Marketing

Posted by Chris Kelley on Mon, Jan 20, 2014

Smart marketers should keep a close eye on Google+. Launched in 2011, Google+ is the newest of the major social networks. In just over six months, the platform amassed more than 90 million users, posing a serious challenge to LinkedIn’s 135 million members. Yet, despite this impressive growth, the adoption of Google+ pales compared to that of Facebook, which has more than 800 million users.

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Topics: SEO, Search Engine Optimization, Google Plus marketing

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