Companies often list email as one of their most powerful marketing channels. To this day, the size of your email list is a demonstration of your reach and thought leadership. To assess your email marketing performance, you must watch ongoing trends of several key metrics in order to compare each campaign’s performance against your own averages.
V2 Marketing Communications Blog
Topics: email marketing
No matter what happens in the world of digital communication, there is one constant – email marketing. Contrary to annual predictions that email marketing has peaked, the numbers tell a different story.
Digital marketers use many different tactics to market their products – search, social media, mobile, analytics and advertising to name a few. Be sure to include email in your digital marketing mix. In fact, email is most effective when it’s integrated with the rest of your marketing. Here are some ways you can integrate email marketing with your larger inbound marketing strategy.
For your marketing to succeed, it needs to be relevant. Sounds obvious, but you would be surprised how many companies take their relevancy for granted, and as a result their marketing efforts suffer.
Your company contact list - one of your most valuable business assets. Those coveted names and email addresses you’ve collected are your direct line to new business prospects. Are you making the most of your list? Here are some email marketing best practices.