V2 Marketing Communications Blog

Your 2017 Marketing Resolution

Posted by Chris Kelley on Tue, Jan 03, 2017

Many people make New Year’s Resolutions for their personal lives, but it is important for small businesses and nonprofits to do the same! January is the start of a new year, which is a great time to implement positive changes in your business. Now that the holidays are behind us, take some time to think about your 2017 marketing goals and action plans to make them a reality.

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Topics: email marketing

Five Tactics You Can Use To Nurture Your Leads for Huge Returns and Very Little Investment

Posted by Sophorn Chhay on Tue, Sep 13, 2016

If you are a B2B marketer, you've no doubt thought about how you can use SMS text messaging and email strategies to nurture your leads. That means you are a forward thinker and realize that once you have a lead, you need to do everything in your power to retain it. But how do you go about nurturing your leads in a way that will turn them into loyal followers? There are actually a variety of things you can do that will help you turn your leads into loyal customers and that's what we're going to talk about today.

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Topics: email marketing

Why Nonprofits Should Not Send Email Blasts

Posted by Chris Kelley on Tue, Jul 26, 2016

Despite the wealth of data about why it’s more effective to create inbound marketing content that is tailored to specific audiences, many nonprofit organizations cannot resist the temptation to send the same email “blast” to their entire contact list.

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Topics: Inbound Marketing, email marketing, marketing for nonprofits

10 Lead Nurturing Tips for Inbound Marketing Email

Posted by Chris Kelley on Tue, Dec 23, 2014

At the heart of an inbound marketing campaign is its ability to attract website traffic and convert these strangers into new leads. What happens next is where inbound marketing, powered by marketing automation software, excels, by nurturing leads through their sales process and helping to close new business.

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Topics: Inbound Marketing, email marketing

Making a Segmented Email Marketing List, and Checking it Twice

Posted by Chris Kelley on Tue, Dec 16, 2014

Email is a cornerstone of online marketing, and shows no signs of slowing. Your contact database most likely contains a mix of current customers, as well as prospects – all of whom are in varying stages of their buying cycle. To make your email marketing more effective, as well as improve the experience for your recipients, pay attention to how you segment your list and align your email strategies to capitalize on your contacts’ personal preferences 

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Topics: email marketing

How Lifecycle Stages can Supercharge Your Email Marketing

Posted by Chris Kelley on Wed, Oct 29, 2014

With the rise of social media, you’d be forgiven for thinking email marketing is dead. But you’d be wrong. A 2013 study by the predictive analytics firm, Custora found that customer acquisition via email quadrupled over the four years prior, far outpacing Facebook and Twitter.

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Topics: email marketing

How December Can Be Your Best Month for Marketing

Posted by Kathy Velasco on Thu, Dec 05, 2013

If Jingle Bell Rock is playing on the radio, you know it must be December. And, for many, December means that the money left in the marketing budget equals zero! You planned the best you could, but now you have one month left….but no money.

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Topics: email marketing, social media marketing, Internet Marketing, Website Design

8 Tips for Excellent Email Marketing Subject Lines

Posted by Chris Kelley on Mon, Nov 25, 2013

We have a love/hate relationship with our email inbox. A friend once told me that he dreaded taking vacations because of the amount of email that would pile up while he was away. And don’t get me started on the practice of checking in to the office while on vacation.

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Topics: email marketing, lead generation, Internet Marketing

The 6 Essential Tools for Effective Online Marketing

Posted by Chris Kelley on Fri, Oct 25, 2013

The launch a new marketing campaign is a commitment to a certain message. Whether that message is the promise of an ebook, an invitation to an idea-provoking webinar, or the offer of an irresistible new deal, the message is there. And if the people who decide to follow your campaign are not given what you’ve promised, you have broken that commitment.

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Topics: Inbound Marketing, email marketing, Internet Marketing

How to Set Up and Use Internet Marketing Workflows

Posted by Chris Kelley on Wed, Oct 09, 2013

Your company website is the hub of your online marketing. People in all stages of their buying process visit your site, read your content and download offers. But how do you actually turn them into customers? Turning anonymous website visitors into paying customers depends on properly nurturing your leads. With the right software and analysis you can put the wealth of website data you collect to good use.

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Topics: Marketing, email marketing, Internet Marketing

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