V2 Marketing Communications Blog

Why face-to-face communication still has its place

Posted by Leslie Roxworthy on Wed, Jan 28, 2015

Recently, I got on my teenager for not setting up voice mail on her newly minted cell phone. I needed to reach her ASAP, but instead I got ring…ring…ring. I defaulted to texting, to which she replied right away.

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Topics: corporate communications, customer service

Try New Year's Tweaks, Not Resolutions

Posted by Deb Strout on Sun, Jan 05, 2014

When we think of New Year’s celebration, we think of parties, fresh starts and resolutions. The last is one can be one of the hardest: born from guilt, disappointment and too much Chex Mix. As Americans, we like to do things BIG. Big Resolution = Big Change.

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Topics: corporate communications, professional development

How to Create an Editorial Calendar to Plan Your Marketing Content

Posted by Chris Kelley on Wed, Aug 21, 2013

Corporate communications professionals are jumping on the business blogging bandwagon to drive website traffic, convert leads and grow sales. While they understand the benefits of inbound marketing, many struggle to maintain the steady stream of content required to produce the ROI they expect.

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Topics: Inbound Marketing, content marketing, corporate communications

10 Tips for Working With the Media

Posted by Chris Kelley on Tue, Jul 09, 2013

Congratulations! Your inbound marketing program is moving right along. You frequently publish interesting blog articles that position your company as a thought leader and an expert in your industry.

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Topics: Inbound Marketing, public relations, corporate communications

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