You work hard to keep your content marketing machine fueled up. Your blogs are optimized for SEO, you’re killing it on social media, and your inbound marketing strategy is generating leads. The final component in your new marketing campaign strategy is to review your campaigns with analytic tools. Which campaigns were the most successful? How do you prove the value of each campaign?
V2 Marketing Communications Blog
Sales reps for manufacturing companies are losing influence as industrial buyers increasingly turn to the Internet for research about the products and services they need. Successful manufacturing companies are realizing that their company website is a tool that is under-utilized. As a result, they’re adopting inbound marketing strategies, ramping up their website and social media channels to generate more sales leads online.
There is a direct correlation between the frequency of blogging and the amount of traffic to a company’s website. Research from Hubspot found that companies that blog 15 or more times per month get five times more website traffic than those that do not. But you are probably wondering what content you can possibly write about?
If one thing is certain, the world of marketing is constantly changing. The rise of social networks has put brands on the hunt for the next viral video. The Internet in general has changed the marketing landscape, giving consumers control over their buying cycle, rather than being at the mercy of a company’s sales cycle.
Like any other consumer, when technical and engineering professionals have a problem, they generally look for help online. Successful manufacturing and industrial suppliers are adapting their marketing mix accordingly, shifting budget and resources to digital marketing methods to connect with their audience, according to a survey from GlobalSpec.
This past year has had its milestones. We’ve welcomed the birth of a new prince to William and Kate, witnessed, however disturbingly, Miley Cyrus twerk her new bad girl image, and witnessed perhaps the biggest website debugging in history in HealthCare.gov.
Search engine optimization is a big popularity contest. Search engine algorithms rank web pages based on numerous factors. One is the frequency and relevancy of keywords on a web page, known as on-page SEO. More important, however, is off-page SEO – the links from other websites back to yours.
Corporate communications professionals are jumping on the business blogging bandwagon to drive website traffic, convert leads and grow sales. While they understand the benefits of inbound marketing, many struggle to maintain the steady stream of content required to produce the ROI they expect.
When it comes to inbound marketing, providing a steady stream of relevant, educational content is key. After all, it is this educational content on your company blog and landing pages that gets found by prospects in search engines and positions your company as a thought leader.
"Location, location, location," has been the adage for success in marketing for generations. For a store, being on a busy street corner means lots of pedestrian traffic past your shop window. Ads in newspapers draw eyeballs if they're "above the fold." Morning drive-time radio and afternoon TV news get the most listeners and viewers and charge the most for broadcast ads.