V2 Marketing Communications Blog

4 Elements to Understand Buyer Personas for Content Marketing

Posted by Chris Kelley on Tue, Sep 13, 2016

Consumers today do not depend on a sales rep to provide them with information about the products they’re shopping for. In fact, an unsolicited postal or email, or cold call is more often than not, a turn off. Instead shoppers simply go online and do a quick Google search to look up product details and compare vendors and pricing, all on their own.

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Topics: Inbound Marketing, content marketing

How Inbound Marketing Campaigns Attract Visitors to Your Website

Posted by Chris Kelley on Tue, Aug 23, 2016

Congratulations! You’re blogging, sending emails and posting on social media. You’ve got this content marketing business down pat, right? But are your online marketing efforts producing the traffic, leads and sales you expected? If you answered “no,” you are not alone. You just need a method to your madness.

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Topics: Inbound Marketing, content marketing

Marketing with a Magnet, Not a Sledgehammer: an Introduction to Inbound Marketing

Posted by Chris Kelley on Wed, Feb 10, 2016

What if you time-traveled back to the 1950’s, and blew everyone’s minds by showing them a handheld device that gives you access to the bulk of human knowledge? And you use it watch crazy cat videos…

The Internet gives people unlimited access to information – and unlimited choices to make buying decisions differently than they did just a few years ago. The result is a revolutionary shift where customers, not advertisers, define their own buying process. In order to stay competitive, marketers need to adapt.

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Topics: Inbound Marketing, content marketing

Why I love, hate, love, hate, love click bait.

Posted by Jonathan Kaler on Wed, Sep 16, 2015

Admit it, you’re as much of a sucker for click bait as I am. Despite our best intentions to the contrary, we invariably find ourselves clicking on still another irresistibly sensationalistic header. Which invariably leads to underwhelming or misleading content, and still another solemn pledge that we’ll never do that again. That is till the next tempting morsel crosses our screen.

Love it or hate it, there’s no denying the draw of click bait. Enjoy some reasons why I revel in both emotions.

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Topics: content marketing, content creation

How Often Should You Blog?

Posted by Chris Kelley on Wed, Aug 12, 2015

It stands to reason that in order to have an effective content marketing strategy you need to create content. Blogging is a central component of every successful inbound marketing strategy because it’s a great way to continuously publish new content to your website. Your blogs show up on peoples’ search engine results pages, and attract website visitors to your website.

The articles you publish on your company blog entertain and educate readers who are actively looking for answers to the questions they ask in their search engine queries. Therefore the visitors who find your information useful enough to click through from their Google search are more qualified.

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Topics: Inbound Marketing, content marketing, blogging, content creation

[infographic] Digital Trends: How to Target the Always On Consumer

Posted by Chris Kelley on Fri, Apr 17, 2015

People are living in a digital world at home, at work and everywhere in between. Their “always on” lifestyle offers businesses a chance to connect with their customers 24/7. For digital marketing professionals, especially those practicing content marketing, the issue lies in when and how to target these consumers.

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Topics: content marketing

How Integrating Sales and Marketing Proves ROI

Posted by Chris Kelley on Tue, Mar 24, 2015

As a marketer, you work hard to execute your content marketing plan. You diligently monitor your business website, write your company blogs and post to your social media company pages. You measure website visits, conversion rates, leads generated by channel, engagement on social media platforms, blog post shares, email click-through rates…the list goes on and on. But when the time comes to present the impact of your marketing efforts to your boss, you struggle to justify the money you spend on marketing.

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Topics: content marketing, HubSpot Tips, sales and marketing

A Simple 4-Step Plan for Creating Inbound Marketing Content

Posted by Chris Kelley on Wed, Jan 21, 2015

It’s a simple equation: more web pages = more visitors = more leads and sales opportunities. Every page on your website is an opportunity to be found in a search engine result. According to research in our eBook, “Marketing Benchmarks from 7000+ Businesses,” company websites with 51 to 100 pages generate 48% more traffic than those with fewer than 50 pages.

The practice of producing online content in order to attract website visitors and convert them into leads and customers is fundamental to the inbound marketing methodology. But for some marketers, the prospect of producing frequent content may seem daunting. After all, “who wants to read about their boring industry,” they say to themselves. Or, “where will I find the time to write so much?”

The fact is you probably already create more content than you think. With a little revision much of it would make great website fodder. Here are 4 things you can do to jump-start your inbound marketing content creation.

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Topics: Inbound Marketing, content marketing, content creation

[VIDEO] Inbound Marketing Explained in 90 Seconds

Posted by Chris Kelley on Fri, May 30, 2014

The Internet has changed consumer's behavior. With the wealth of product information available online, buyers have more control than ever before over their buying decision. It is crucial for companies to focus on their online presence.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

SEO or Inbound Marketing: Rankings vs. Results

Posted by Chris Kelley on Wed, May 28, 2014

When I speak with clients about developing, or redeveloping their company website, I am often asked if we can get their site to appear at the top of search results.

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Topics: Inbound Marketing, content marketing, SEO, Search Engine Optimization

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