V2 Marketing Communications Blog

The Importance of Multimedia Content in Your Marketing Strategy

Posted by Chris Kelley on Tue, Nov 01, 2016

More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can face challenges when trying to put yourself ahead of industry experts and thought leaders. Amid all this noise and competition, how do you stand out? To compete on the busy interwebs, you need to produce something more than traditional blog posts.

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Topics: social media marketing, blogging

How Often Should You Blog?

Posted by Chris Kelley on Wed, Aug 12, 2015

It stands to reason that in order to have an effective content marketing strategy you need to create content. Blogging is a central component of every successful inbound marketing strategy because it’s a great way to continuously publish new content to your website. Your blogs show up on peoples’ search engine results pages, and attract website visitors to your website.

The articles you publish on your company blog entertain and educate readers who are actively looking for answers to the questions they ask in their search engine queries. Therefore the visitors who find your information useful enough to click through from their Google search are more qualified.

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Topics: Inbound Marketing, content marketing, blogging, content creation

The Top 5 Most Popular V2 Marketing Blogs of 2014

Posted by Chris Kelley on Tue, Dec 30, 2014

Five…four…three…two…one! With the new year, ‘tis the season of countdowns. We’ve published loads of informative marketing tips, trends, lists and infographics that I hope you’ve found helpful throughout the year. In case you missed one, here are the top 5 most popular V2 Marketing blogs of 2014.

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Topics: blogging

Eyeballs from the Ether: 9 Ways to Make Your Business Blog More Read

Posted by Jonathan Kaler on Wed, Oct 08, 2014

Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.

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Topics: Blog, blogging

3 Essential Tips for Better Business Blogging

Posted by Chris Kelley on Thu, Jul 17, 2014

When it comes to getting found and generating traffic to your website, nothing works better than blogging. With the recent changes in the way that search engines display search results – considering search intent and context – a business website without a fully optimized blog is poorly positioned to attract traffic and convert visitors into leads.

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Topics: small business, Internet Marketing, Blog, blogging

6 Tips for a Successful Manufacturing Company Blog

Posted by Chris Kelley on Thu, Jul 03, 2014

The single most critical element of inbound marketing is content. In order to attract visitors to your website, click through on an email, or fill out a form, you’ve got to give them a reason – and a great content offer is certainly one. Here’s the challenge. It needs to be good. That can mean it’s emotional, funny, educational or insightful. What it can’t be is dull, uninformative, or dry.

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Topics: Inbound Marketing, marketing for manufacturing industry, blogging

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