So, you’re blogging for business, regularly creating and sharing your brilliant educational and thought leadership content on your company website. It’s no coincidence that businesses that frequently create and share content on their website attract more visitors and convert more leads. After all, content creation is a core component of inbound marketing. And there is a direct correlation between content creation and website traffic and a business blog is one of the most effective ways to publish your business content. Simply put, more blogging equals more website visitors.
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What’s the point of spending the time and effort to regularly create and publish content to your blog if you’re not going to promote it? Blogging is not a “set it and forget it” proposition. Promote your blog articles on Facebook, Twitter and the like and let your followers spread the word.
Not so long ago, companies only needed to create content when they had something new to say, such as when a new product was introduced, or a promotion was launched. Those days are gone.
The English novelist George Orwell is probably best known for his works Animal Farm and Ninety Eighty-Four – these two books together have sold more copies than any two books by any other 20th-century author! He was known for his clear, direct – and entertaining – writing style. So, what can this mid-century writer teach us today? Turns out, he would’ve been a great writer for today’s blog-style of writing.
If you’re reading this blog post, chances are the topic appeals to you! Writing a blog that appeals to your reading audience is easier than you think. With a little research and organization, you can learn how to start a blog with articles that are popular, thought provoking, and that will generate traffic for your personal or professional website. Here are five tips to help you write a better blog.
As the saying goes, “a picture is worth a thousand words.” But the wrong photo can hurt your story more than it helps. How do you choose the right photo for your blog, article, or advertisement?
In a previous blog post I offered 10 Useful Social Media Tips for Better Conversations to help get your social media setup just right for publishing content on your blog, Facebook or other social media. Aside from knowing what sort of content will engage your reader, understanding when to post can result in better social media engagement.