V2 Marketing Communications Blog

Eyeballs from the Ether: 9 Ways to Make Your Business Blog More Read

Posted by Jonathan Kaler on Wed, Oct 08, 2014

Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.

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Topics: Blog, blogging

3 Essential Tips for Better Business Blogging

Posted by Chris Kelley on Thu, Jul 17, 2014

When it comes to getting found and generating traffic to your website, nothing works better than blogging. With the recent changes in the way that search engines display search results – considering search intent and context – a business website without a fully optimized blog is poorly positioned to attract traffic and convert visitors into leads.

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Topics: small business, Internet Marketing, Blog, blogging

4 Ways to Find Great Content for Your Company Blog

Posted by Chris Kelley on Wed, Apr 02, 2014

There is a direct correlation between the frequency of blogging and the amount of traffic to a company’s website. Research from Hubspot found that companies that blog 15 or more times per month get five times more website traffic than those that do not. But you are probably wondering what content you can possibly write about?

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Topics: content marketing, Blog

5 Business Blogging Best Practices

Posted by Chris Kelley on Wed, Mar 26, 2014

Great business blogs have to walk a fine line: they have to create value for current and prospective customers while supporting a strategy that provides business growth.

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Topics: marketing for manufacturing industry, SEO, Blog

Why Business Blogging Matters for Marketing Success

Posted by Chris Kelley on Fri, Mar 21, 2014

Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.

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Topics: Inbound Marketing, SEO, Search Engine Optimization, Blog

4 Essential Components of a Modern Company Website

Posted by Chris Kelley on Tue, Mar 11, 2014

Business websites are under-utilized. Simply having a company website – an online brochure to present company information – just doesn’t cut it anymore. Today, the web is social and interactive, not static like most B2B websites still tend to be. The modern website is a real sales tool, integrating search, social media, content, blogging, and more, to attract visitors generate leads.

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Topics: Inbound Marketing, B2B sales, Blog

Our 10 Most Popular V2 Marketing Blogs of 2013

Posted by Chris Kelley on Mon, Dec 30, 2013

This past year has had its milestones. We’ve welcomed the birth of a new prince to William and Kate, witnessed, however disturbingly, Miley Cyrus twerk her new bad girl image, and witnessed perhaps the biggest website debugging in history in HealthCare.gov.

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Topics: content marketing, Blog

Why Social Media Should Be Part of Your Strategic Marketing Plan

Posted by Chris Kelley on Tue, Sep 24, 2013

In a previous article we discussed why a blog should be part of your strategic marketing plan. While consistent content creation is important to getting found in search engines, equally important is to promote your remarkable content on social media and allow followers of your brand to share it with their own social networks.

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Topics: Social Media, social media marketing, Blog

Why a Blog Should be Part of Your Strategic Marketing Plan

Posted by Chris Kelley on Thu, Sep 19, 2013

Let’s face it – customers are making much more educated buying decisions courtesy of all the information and reviews available online. In a study conducted by Group M Search together with comScore, 86% of respondents indicated search engines are very important in their path to purchase. And a whopping 58% of respondents said they start their buying process by searching Google or another search engine!

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Topics: SEO, Search Engine Optimization, Blog

15 Inbound Marketing Blogs You Should Follow

Posted by Jake Glover on Tue, Aug 13, 2013

When it comes to inbound marketing, providing a steady stream of relevant, educational content is key. After all, it is this educational content on your company blog and landing pages that gets found by prospects in search engines and positions your company as a thought leader.

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Topics: Inbound Marketing, content marketing, Blog

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