Welcome to the digital ocean that is the blog-o-sphere. Thanks to the open web, publishing your words is easy. Getting them read is another matter entirely. The brutal fact is that the word “blog” itself has become a turnoff. No one is looking for more stuff to read. However everyone wants intriguing, relevant information that entertains, educates or offers answers to the questions they ask in search engines. Without some notoriety going in, generating interest in your business blog and building your subscriber base will require both work and time. But the endeavor can indeed yield rewards, both professionally and personally.Read More
V2 Marketing Communications Blog
When it comes to getting found and generating traffic to your website, nothing works better than blogging. With the recent changes in the way that search engines display search results – considering search intent and context – a business website without a fully optimized blog is poorly positioned to attract traffic and convert visitors into leads.
There is a direct correlation between the frequency of blogging and the amount of traffic to a company’s website. Research from Hubspot found that companies that blog 15 or more times per month get five times more website traffic than those that do not. But you are probably wondering what content you can possibly write about?
Great business blogs have to walk a fine line: they have to create value for current and prospective customers while supporting a strategy that provides business growth.
Marketing data clearly shows that blogging is a critical piece of the inbound marketing methodology and directly correlates to better business results.
Business websites are under-utilized. Simply having a company website – an online brochure to present company information – just doesn’t cut it anymore. Today, the web is social and interactive, not static like most B2B websites still tend to be. The modern website is a real sales tool, integrating search, social media, content, blogging, and more, to attract visitors generate leads.
This past year has had its milestones. We’ve welcomed the birth of a new prince to William and Kate, witnessed, however disturbingly, Miley Cyrus twerk her new bad girl image, and witnessed perhaps the biggest website debugging in history in HealthCare.gov.
In a previous article we discussed why a blog should be part of your strategic marketing plan. While consistent content creation is important to getting found in search engines, equally important is to promote your remarkable content on social media and allow followers of your brand to share it with their own social networks.
Let’s face it – customers are making much more educated buying decisions courtesy of all the information and reviews available online. In a study conducted by Group M Search together with comScore, 86% of respondents indicated search engines are very important in their path to purchase. And a whopping 58% of respondents said they start their buying process by searching Google or another search engine!
When it comes to inbound marketing, providing a steady stream of relevant, educational content is key. After all, it is this educational content on your company blog and landing pages that gets found by prospects in search engines and positions your company as a thought leader.