V2 Marketing Communications Blog

How to Use Lifecycle Stages to Align Marketing and Sales

Posted by Chris Kelley on Wed, Aug 06, 2014

Inbound marketing works great to attract website traffic and convert anonymous visitors in to leads. But the difference between a well-planned and executed online marketing campaign, and one that simply captures information from a contact form, is its ability to sort out the truly qualified leads from the tire kickers.

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Topics: Inbound Marketing, lead generation, B2B sales

The Inbound Marketing Treasure Map

Posted by Chris Kelley on Wed, Jul 23, 2014

Aye, all you scallywags. Your prospects and customers are on a treasure hunt for information all across the Internet. And X marks the spot on the virtual treasure map that leads them to their prize – your valuable content. Aaarrrgggg.

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Topics: Inbound Marketing, online marketing, B2B sales

6 Things I Learned at Inbound Marketing Day

Posted by Chris Kelley on Tue, Jun 10, 2014

On June 4, 2014, I attended “Inbound Marketing Day,” in Milwaukee, WI. Hosted by Savvy Panda and the Milwaukee Business Marketing Association, the full immersion into inbound marketing at the day-long conference provided idea-sparking insight and practical strategies from marketing thought leaders.

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Topics: Inbound Marketing, social media marketing, B2B sales

4 Essential Components of a Modern Company Website

Posted by Chris Kelley on Tue, Mar 11, 2014

Business websites are under-utilized. Simply having a company website – an online brochure to present company information – just doesn’t cut it anymore. Today, the web is social and interactive, not static like most B2B websites still tend to be. The modern website is a real sales tool, integrating search, social media, content, blogging, and more, to attract visitors generate leads.

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Topics: Inbound Marketing, B2B sales, Blog

[INFOGRAPHIC] Timing is Everything: Understanding B2B Buyer Behavior

Posted by Chris Kelley on Mon, Feb 24, 2014

Does your company website generate sales leads? B2B companies that use inbound marketing methods to convert website visitors into sales leads know that not every form submission from your website is worth a follow-up call from a sales rep. How can you tell whether to nurture web leads or call them back right away?

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Topics: Inbound Marketing, lead generation, B2B sales

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