V2 Marketing Communications Blog
A business owner friend once told me, “When times are good you advertise. When times are bad you have to.” He gets it. But too often in tough economic times, if the marketing budget isn’t cut entirely, the temptation is to slash prices and advertise the new lower price. It’s a bad idea to lead with price in advertising.
New marketing technology pops up online every day. Social networks, online advertising, analytics and other customer tracking tools are potentially more cost effective than other means of marketing and advertising. That's not to say that traditional means of promoting your business is any less important. But not embracing new marketing trends could potentially be costly to your business and put you behind the marketing curve. Here are 10 tips that can help.