V2 Marketing Communications Blog

Our 10 Favorite Holiday Commercials Past and Present

Posted by Chris Kelley on Fri, Dec 13, 2013

Oh, the weather outside is frightful. Inside it’s so delightful, snuggled up in front of the tube, watching the season's crop of new holiday ads.

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Topics: Advertising, TV Commercials

10 Spooktacular Halloween Marketing Promotions

Posted by Heather Kelley on Tue, Oct 22, 2013

People go batty for Halloween, spending more than $8 Billion on scary holiday essentials in 2012, according to the National Retail Federation. The Halloween season gives marketers an opportunity to do something unexpected, clever and fun. Here are 10 of our favorite spooktacular ads and social media promotions.

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Topics: Social Media, social media marketing, Advertising

Why Cats Make Purrrrfect Advertising

Posted by Chris Kelley on Thu, May 16, 2013

Humans have been obsessed with cats since the beginning of time. Egyptians thought they warded off evil and, in the Middle Ages, they were considered evil. Today, cats are all over the Internet and we think they're hilarious.

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Topics: Marketing, Advertising

5 Ways to Make your Picture Stand Out

Posted by Deb Strout on Thu, Apr 18, 2013

As the saying goes, “a picture is worth a thousand words.” But the wrong photo can hurt your story more than it helps. How do you choose the right photo for your blog, article, or advertisement?

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Topics: graphic design, Advertising, Blog

11 Ways to Increase Sales Using a Product or Service Voucher

Posted by Deb Strout on Mon, Apr 08, 2013

If you're looking for an effective way to increase foot traffic and boost sales to your business or your website, consider offering a complimentary product or service voucher.

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Topics: Marketing, graphic design, Advertising

5 Things to Remember When Setting Copy

Posted by Deb Strout on Wed, Feb 20, 2013

Beautiful fonts and creative typesetting contributes to good graphic design that enhances a brand. In a previous blog we discussed typeface mistakes to avoid. Here are five things to remember when setting copy:

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Topics: graphic design, Advertising, typesetting

Our Top 6 Most Common Typesetting Mistakes

Posted by Deb Strout on Mon, Feb 11, 2013

Type is one of the legs of the three-legged stool that is good graphic design. It’s considered as important as the message and graphics and is the first thing that sets the tone—providing a visual voice that needs to be in harmony with the message and the brand.

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Topics: graphic design, Advertising, typesetting

Five of Our Favorite 2012 Apocalypse Ads

Posted by Chris Kelley on Fri, Dec 21, 2012

According to the ancient Mayan calendar, today, December 21, 2012, was predicted to be the end of the world. Like countless other apocalyptic, revelation, doomsday prophecies, it didn’t come to pass.

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Topics: Marketing, Advertising

How Color Schemes Influence Attitude, Perception and Motivation

Posted by Deb Strout on Wed, Nov 21, 2012

Think back on the first book you read—that you really loved. For me that book was The Color Kittens. This was a Little Golden Book—one of those inexpensive (29¢!) paper and cardboard squares.

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Topics: graphic design, Advertising

Zombie Advertising: 8 Campaigns Featuring the Walking Dead

Posted by Chris Kelley on Wed, Oct 31, 2012

Their monotonous moans and awful stench signal the arrival of packs of zombies approaching this Halloween. The rise of the undead is coming, not just to your doorstep begging for treats, but to the ads you see as well. There is no escape. Businesses big and small have capitalized on the recent rise in popularity of the impending zombie apocalypse and have incorporated the undead into their advertising in many creative ways. Here are a few of our favorites.

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Topics: Marketing, Advertising

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