V2 Marketing Communications Blog

Strictly Business Facebook Policy Updates

Written by Chris Tam on Tue, Jul 24, 2018

facebook business posting policy updatesIn light of recent concerns with privacy and the way info is handled on social media applications, Facebook has announced some changes to the way they will be handling automatic posting from third party applications.

Thankfully, if you do all your social posting for your personal and business pages using Facebook directly, this issue shouldn’t concern you! However, if you use an integrated third-party application such as HubSpot, MailChimp, or Constant Contact you may need to keep Facebook’s new changes in mind.

Direct from Facebook’s “Developer News” comes the following changes:

Live API Updates:

  • On August 1st, 2018, the Live API publish_actions permission, which allows an app to publish on behalf of its Users, will be reserved for approved partners. A new permission model that allows apps to publish Videos to their User’s Groups and Timeline will be created instead.
  • Access to the Pages APIs requires re-submission of the application for review before August 1, 2018. This will be required to continue publishing live and VOD video to Pages, as well as reading insights.

What this update means is you will no longer be able to automatically publish to a Facebook personal page using a third-party application. The main issue here is that it will only specifically affect PERSONAL Facebook pages. With all business pages connected to outside applications, automatic postings will still be an available option.

Alternatives to the Change

For many people, this change may not be an issue at all. If you have always used your business pages on Facebook to link to other social applications and schedule your content there, everything will continue as normal.

We understand, though, that it can be beneficial to post from your own Facebook page, as you can reach out to a larger, more personal audience. There are methods you can take that will still allow you to utilize your personal page for your business, if that is something you wish to continue doing. Here are a couple of tips:

  1. The first option is to write the posts yourself. You may not have the ease of automation behind you, but you can personally monitor what is going out your own Facebook profile.
  2. Otherwise, your second option is to share the posts from your business page onto your personal page. It’s as simple as waiting for your content to post, finding it on your News Feed, and clicking the “Share” option while you are operating your personal account. With this method it’s a few simple clicks, and you don’t have to copy all your scheduled content onto individual posts after it becomes published.

If you are interested in other changes Facebook has made in this recent update, check out their post here, and subscribe to V2’s Blog for more information on how social media relates to your marketing strategy.

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Topics: Social Media, social media marketing

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