There’s a little filter I run on myself before designing an inbound marketing strategy. I ask myself, do I like receiving cold calls in the middle of a great evening or seeing a pesky TV advertisement every 5 minutes while my favorite cricket teams are playing? How about opening up my Gmail Inbox to catch up on an important email and instead being flooded by marketing emails – which I never signed up for? Nope. Not a fan of any of these! Hang up on the cold caller! Put on another channel! Unsubscribe!Read More
V2 Marketing Communications Blog
Topics: Inbound Marketing
Plenty of research shows the impact the Internet has made on commerce. Besides the ability to buy just about anything online, today’s consumers do their own online research before making a major purchase, and, in fact, use the internet to find answers to their pains and problems before even considering a purchase.
When making a major purchase, buyers tend to follow a predictable pattern that usually starts with an online search, but varies according to their buyer’s journey.Read More
I often hear criticism of people with their heads down walking around like zombies with faces locked on their smartphones. Like it or not, people use their mobile devices more and more to browse the web while on the go.
From communicating with friends, to getting directions, to finding nearby stores and restaurants, the Internet is evolving from a sit-down desktop activity, to a stand up mobile activity. This mobile connectivity is changing the way consumers shop.Read More
Topics: mobile web
This article is an excerpt from the HubSpot eBook, “Constructing a Winning Blueprint for 2017.” Chris Kelley was one of 23 authors who contributed to this collaboration about how manufacturers can overcome the biggest marketing and sales challenges currently facing the industry. Download the eBook and see Chris’s section on page 30.
A search engine ranking on page 1 of Google is the holy grail of any website marketer. But that simple goal can be misleading. Google’s robots constantly scour the web looking for new content to index. Whether you’ve ever invested in Search Engine Optimization (SEO) strategy or not, if your website has been around for any length of time, it’s probably already indexed by Google and will show up in search results. The question is, does it show up in the results for the right searches?Read More
Many people make New Year’s Resolutions for their personal lives, but it is important for small businesses and nonprofits to do the same! January is the start of a new year, which is a great time to implement positive changes in your business. Now that the holidays are behind us, take some time to think about your 2017 marketing goals and action plans to make them a reality.Read More
Topics: email marketing
The overwhelming availability of information in recent years has shifted control of sales, marketing and public relations from businesses to consumers. This digital revolution, however, provides detailed insights into the ROI of marketing and PR activities.Read More
Topics: public relations
Customer relationships are the most important ones we can nurture when it comes to marketing and building our brand loyalties. It would be hard to think of any profession, conventional or otherwise that doesn't benefit from excellent customer relationship management. We have to nurture these relationships as they help to tell the story of our brand in a positive light.Read More
Topics: social media marketing
Before the holidays. Before the phones slow down. Before the New Year’s ball drops. Take a minute away from the immediate business emergencies and take a quick audit of your 2016 marketing. Understanding what you accomplished this year will help you set measurable business goals for next year, and identify the marketing activities you’ll need to work on to achieve them.Read More
More than 340,000 tweets are posted per minute, from those created by small players who have only a few followers to those added by bots retweeting everything. In niche circles with tightly tailored lists, you can face challenges when trying to put yourself ahead of industry experts and thought leaders. Amid all this noise and competition, how do you stand out? To compete on the busy interwebs, you need to produce something more than traditional blog posts.Read More